Overview
DIGITAL MARKETING EXECUTIVE
Permanent contract Full time – £27,500 – £31,900kpa
The Camping and Caravanning Club is the world’s oldest and largest Club for all forms of camping, and our aim is to help people enjoy the simple pleasures that camping can bring.
We are recruiting for a Digital Marketing Executive. The successful candidate will be responsible for supporting the Digital Marketing Manager in maximising the performance of the Club’s digital owned platforms (website and app) through the execution of best-in-class content publishing and the continuous application of Conversion Rate Optimisation (CRO) practices. This role is crucial for driving measurable improvements in traffic growth and booking conversion.
Responsibilities
- Execute daily website content updates
- Analyse qualitative and quantitative website feedback to identify UX friction points
- Maintain and continuously train the Club’s AI chatbot to improve accuracy and user flows
- Build A/B tests and report on results
- Support digital project rollouts by conducting User Acceptance Testing (UAT) and monitoring new feature releases
Qualifications
- GCSE/Level 2 equivalent in English
- Proven competency in Google Analytics (or equivalent web analytics platform)
- Experience successfully managing and publishing content via a Content Management System (CMS) and ensuring adherence to technical SEO best practices
- Experience utilising web commercial metrics (e.g., Conversion Rate, Bounce Rate, Exit Rate) to inform and optimise user journeys
- Experience liaising with key stakeholders, especially Product, Technical, and Design teams
- Exceptional communication skills with a strong track record of presenting data findings to non-technical audiences
- Full UK driving licence
Benefits
We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities, to give you the recognition you deserve: 28 days annual leave plus bank holidays and holiday purchase scheme, 10% pension (5% / 5%), 3 x salary life assurance, an employee assistance programme, free staff membership for discounts on our Club sites and with our retail partners. We operate hybrid working, with 2 set days in the office and the option of working from home the remainder of the week (after probation period).
Equality, Diversity and Inclusion
We are keen to encourage expressions of interest from people currently under-represented within the Club, including but not limited to those from LGBT+ communities, people with disabilities, and people from ethnic minority backgrounds. We are an equal opportunities employer and actively committed to promoting equality and diversity. The Club expects all staff, members and volunteers to share this commitment. We have signed the Armed Forces Covenant and welcome the Armed Forces community to apply.
Application Information
For this role, you must have evidence of the right to work in the UK. Please upload your anonymised CV. Applications close: 21st July 2026.
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