Dentsu is an integrated growth and transformation partner with a global presence, currently hiring a Senior Insights Executive in London to support the Global Research and Insight team.
Purpose of the Role: The Insight Manager sits within the Global Research and Insight team, supporting the Global Insights Partner, to deliver impactful insights for iProspect clients, predominantly in the Beverages sector. The role involves working closely with a top Beverages Client to provide data‑driven insight, intelligence, and research solutions in a fast‑paced environment.
Key Responsibilities
- Manages audience‑led client projects, partnering with the Global Insights Partner to deliver high‑quality, insight‑led outputs that enable global‑to‑local activation.
- Applies audience expertise and global frameworks to deliver clear, compelling presentations that deepen understanding of markets, audiences, and opportunities.
- Supports the development and application of dentsu AI‑led insight tools (e.g. AI personas) to generate deeper cultural and audience intelligence.
- Uses connected datasets and insight frameworks to build scalable audience definitions reflecting motivations, behaviours, and cultural context.
- Collaborates with strategy, planning, and paid social teams to translate audience insights into activation‑ready recommendations.
- Supports global in‑market application of audience strategy, planning, including involvement in test‑and‑learn initiatives.
- Tracks and reports adoption of global audience frameworks and dentsu Audience Builder across markets and brands.
- Contributes to new business pitches and supports ongoing client growth initiatives.
Qualifications + Skills
- Confident working with data in Excel/Google Sheets and combining datasets (e.g. YouGov, Kantar, GWI) to support analysis.
- Experience using social listening platforms (e.g. Brandwatch, Meltwater) to generate audience and cultural insights.
- Understanding of platform analytics (e.g. Meta Ads Manager, TikTok) for generating audience and performance insights.
- Ability to design and apply research approaches using multiple data sources to build scalable audience segments.
- Ability to link data and insights to clear business impact, collaborating across teams and communicating insights effectively to stakeholders.
- Understanding of media planning and how audience insights inform channel strategy.
What we offer
- A permanent role with flexible working arrangements.
- A competitive salary.
- A benefits package that can be tailored to your needs.
Location and Contract
Location: LondonBrand: Global MediaTime Type: Full timeContract Type: Permanent
Inclusion and Diversity
At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for.
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