Director, SEO

Responsibilities

• Lead, coach, and scale a high-performing team of SEO/AEO associates responsible for day-to-day execution
• Set priorities and oversee delivery of SEO/AEO initiatives across on-page, technical, and off-page workstreams in partnership with Global Marketing and key stakeholders
• Influence product, IT, and content roadmaps to prioritize SEO/AEO impact and drive enterprise adoption
• Develop and deliver executive-level presentations on performance, insights, and strategic direction while translating complex concepts into clear recommendations
• Define and lead Gartner’s SEO/AEO strategy aligned to business priorities
• Lead the adoption and scaling of AEO best practices and frameworks
• Identify and prioritize opportunities to increase search visibility, traffic quality, and conversion efficiency
• Own SEO measurement strategy, including reporting, dashboards, performance tracking, technology stack and adoption of new tools or automations
• Partner with analytics to ensure data accuracy, integrity, and scalability of measurement and translate data into actionable insights
• Establish measurement frameworks for SEO and AEO, including emerging AI visibility metrics and deliver regular reporting on performance

Requirements

• 10+ years of SEO experience, with ownership of strategy, execution, and performance in enterprise environments
• 5+ years of experience leading and developing high-performing SEO or digital marketing teams
• Proven success driving measurable organic growth tied to business outcomes (e.g., traffic, conversion, pipeline, revenue)
• Deep expertise in technical SEO, search algorithms, and modern SERP and AI-driven search features
• Experience with AEO/GEO concepts, including optimizing for AI-generated answers, conversational search, and entity-based discovery
• Advanced analytical capabilities, with experience building measurement frameworks and delivering executive-level insights
• Proficiency with SEO and analytics platforms (e.g., BrightEdge, Ahrefs, STAT, Google Search Console, GA4)
• Familiarity with HTML/CSS and technical SEO fundamentals, including site architecture and structured data
• Strong leadership, communication, and influencing skills, with the ability to drive alignment across senior stakeholders.

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