Head of Marketing Communications

Responsible for developing and implementing brand, marketing, customer engagement, and communications strategies that enhance organisational reputation, strengthen customer relationships, and support commercial growth.

Key Accountabilities

Brand Strategy

• Develop and maintain a clear brand strategy, positioning, and messaging framework.
• Ensure consistent brand presentation across all customer and colleague touchpoints.
• Build brand awareness, trust and customer loyalty through effective brand management.
• Monitor market dynamics, customer insights and competitor activity to inform strategic decision‑making.

Marketing & Comms

• Develop and deliver marketing strategies that support commercial objectives and business growth.
• Lead integrated multi‑channel campaigns across digital and traditional platforms.
• Oversee content strategy including social media, advertising, digital communications, and promotional activity.
• Ensure effective development and deployment of customer‑facing marketing materials.
• Support local and regional marketing initiatives that drive awareness and commercial performance.
• Lead internal communications planning and engagement activity to strengthen organisational culture and colleague engagement.
• Develop strategies that improve customer experience and strengthen engagement.
• Identify customer needs and opportunities to enhance satisfaction and loyalty.
• Lead initiatives that improve customer journeys across physical and digital channels.
• Partner with stakeholders to introduce solutions that increase convenience and improve customer experience.

Leadership & Team Development

• Lead, coach, and develop a high‑performing marketing and communications team.
• Build a culture of creativity, collaboration, and continuous improvement.
• Ensure resources are effectively deployed to deliver departmental priorities.

Knowledge, Skills & Experience

• Significant experience in brand strategy, marketing, and communications leadership, ideally within a retail environment.
• Strong strategic planning and campaign management capability.
• Experience managing content and communications across multiple channels.
• Excellent written, verbal, and storytelling skills.
• Strong understanding of customer engagement, loyalty, and customer experience principles.
• Ability to interpret market and customer insights and translate them into strategic action.
• Strong leadership and people development experience.
• Proven ability to manage multiple priorities and complex projects.
• Excellent stakeholder management and influencing skills.
• Strong analytical and commercial acumen.

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