We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. Everyone needs some help showing up as their best self. We’re Disability Confident Committed – let our Talent team know if you need any reasonable adjustments throughout the recruitment process.
Job Description
As an Assistant Designer at ASOS, you will be working closely with the Designer/Senior Designer, designing the amazing ASOS DESIGN ranges for our trend loving customer. If you love fashion design, researching the latest trends and want to be part of a fast‑paced, fashion‑forward design team this could be the opportunity for you.
We are particularly interested in candidates with a strong fashion eye, clear handwriting and taste level, and the ability to translate inspiration into compelling product. Technical development and processes can be supported within the team.
THE TEAM
ASOS is one of the UK’s top fashion and beauty destinations, with a growing global presence. Our values are to be authentic, brave, and creative, and we live and breathe these in everything we do. The Design Team looks for inspiration all around the world, along with street style, vintage shopping, music, art, the catwalk and all things creative, to design the latest product for our ranges. It’s all about newness and finding and designing the most exciting product across a wide range of categories for our fashion loving customers, whatever their style.
PRINCIPLE ACCOUNTABILITIES
- Researching, developing, and designing ranges for ASOS DESIGN, including identifying key shapes for the season, colour, fabric and building a range which offers choice for our global customer base.
- Reacting to sales information and designing commercially relevant, fashion‑forward ranges.
- Researching current and future trends from a collection of different sources to identify newness and interpret into first‑to‑market pieces.
- Working with the technical team on initial fits, identifying and helping solve problems for the department, bringing a strong design point of view while being supported with technical problem‑solving where required.
- Building relations with suppliers and advising factories on trend direction, construction, key details, materials, and trims.
- Adhering to the critical path to achieve deadlines, ensuring product is developed for the relevant and optimum selling period.
- Having the ability to research and develop unique product, working on long‑lead‑time product as well as quick‑reaction short‑lead Test & React ranges.
JOB FUNCTIONAL KNOWLEDGE
- Assistant Designer experience in designing for a Womenswear and/or Footwear & Accessories department, with a strong fashion handwriting aligned to the ASOS customer.
- Previous experience in designing for an aspirational brand or a similar high‑street retailer (Womenswear, Footwear, Accessories or adjacent fashion category).
- Experience working with Far East, European and UK suppliers.
- Experience working with a Buyer to plan and deliver a balanced range and first‑to‑market pieces.
- Commercial handwriting and understanding of the ASOS Brand and Customer.
- Demonstrates strong taste level, creative instinct and idea generation; technical ability is valued but not required to be fully developed at this level.
- Excellent computer skills: Photoshop, Adobe, CAD, Miro, AI design.
CATEGORY PLANNING & TRADING
- Delivering on brand OKRs.
- Consistently using data & analytics to trade risks & opportunities and proactively shape the future department strategy.
- Recommending creative actions to Designer/Senior Designer & Management.
- Contributing to the critical path management and speed‑to‑market initiatives for the department relating to the brand strategy & our Heart initiatives.
- Identifying opportunities to be first‑to‑market.
Qualifications
Who We’d Like to Meet
Essential
- Experience in, or relevant studies related to, Fashion Design, with a portfolio submission required as part of the application to be considered for the role.
- A fashion‑forward perspective, with a clear sense of handwriting and relevance to the ASOS customer.
- Strong time management.
- The confidence to identify problems and make improvement suggestions, seeking practical ways to overcome barriers and remaining calm under pressure.
- The ability to communicate to the team & senior management the performance and strategy of the department.
- Willingness to travel in the UK and potentially internationally as required, for supplier meetings and inspiration/development trips.
- Ability to work in an agile and dynamic style, identifying risks and opportunities.
Desirable
- Proactive nature with the confidence to work independently within a framework.
- Thrives in a fast‑paced, agile environment with exceptional organisational skills and ability to adapt and prioritise.
- AI experience, Midjourney, Fermat etc.
Additional Information
What’s in it for you?
- Employee discount (hello ASOS discount!)
- ASOS Develops (personal development opportunities across the business)
- Employee sample sales.
- Access to a huge range of LinkedIn learning materials.
- 25 days paid annual leave + an extra day for your birthday.
- Discretionary performance‑related bonus scheme.
- Private medical care scheme.
- Flexible benefits allowance – which you can choose to take as extra cash or use towards other benefits.
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