Commercial / Partnerships Lead
Company: Brityard
Location: London, UK
Employment Type: Full-Time, Immediate start
About Brityard
Brityard is a real estate-based business that curates, operates, manages and monetises high profile multi-category, multi-vendor destinations. Our mission is to redefine the ‘Best of British’ on a global scale, by delivering highly curated physical spaces that support the next generation of British brands & talent.
Ultimately, we bring the best British brand and talent together under one roof, across core consumer, hospitality, lifestyle, wellness and culture categories.
Role Overview
We are seeking a dynamic, strategic and highly ambitious Commercial / Partnerships Lead to drive our unique concession & B2B membership-based commercial model. You will be instrumental in building and strengthening relationships with our concession brand partners across our major categories.
In this role, you will be pivotal in commercialising premium real estate through a combination of fixed and variable revenue streams. You will work collaboratively with various internal stakeholders to deliver a consistent, homogenous experience, creating a seamless 360-degree offer between Brityard’s core operations and our concession-based business.
Key Responsibilities
- Strategic Alignment & Sales: Partner closely with the Founders to conduct regular reviews of concession performance versus plan, aligning on key areas of focus to optimise their performance while staying true to Brityard’s overall vision.
- Relationship Management: Act as a key point of contact for Partners, ensuring timely management of day-to-day needs while providing them with strategic, insightful data (leveraging our space intelligence and conversion analytics) to strengthen their core offer.
- Bridging the Gap: Build a strong bridge between Brityard and concession management teams. Highlight and provide insight on key points of difference (e.g. service offer, staffing plans, product strategy) to enable a seamless offer across the store for our customers.
- Competitor Analysis & Curation: Stay highly aware of the competitor landscape to identify gaps in the offer or performance of brands within Brityard compared to the wider market. Partner with concessions to work collaboratively to minimise these gaps.
- Cross-Functional Collaboration: Collaborate with key teams—including Retail Operations, Buying & Merchandising, Marketing, and Events—to ensure a 360-degree view of opportunities to boost concession performance.
- Client Engagement & Corporate Deals: Know the top customers within our Concession brands and identify opportunities to create unique experiences for them. Manage corporate and sponsorship ‘takeovers’ to offer bespoke B2B events and services.
- Operational Excellence & Standards: Ensure concession team members adhere to Brityard’s high standards both Front of House (FOH) and Back of House (BOH). Be actively involved in the Store Approval process, identifying ways to make it as efficient as possible.
- Impact & ESG Alignment: Understand Brityard’s overall vision and ensure concession partners are mutually aligned to our values, including Diversity, Equity & Inclusion (DEI) and our commitment to supporting sustainable British businesses.
The Ideal Candidate
- Experience: Proven track record in managing and nurturing relationships with external partners (ideally specific to concession partners) within the premium retail, hospitality, or commercial real estate sectors. (Critical experience)
- Strong Communicator: You are friendly, confident, and excel at building solid relationships with both concession partners and internal management teams.
- Commercially Astute: You are responsive and timely in addressing brand partner needs, aligning with internal stakeholders to relay consistent messages. You can deeply influence how concession partners plan and deliver their commercial strategies.
- Natural Leader: You are comfortable coaching and influencing teams who do not directly report to you yet need to collaborate with you to achieve collective success. You can drive performance, enable change, and support development.
- Agile & Solution-Oriented: You can deal with ambiguity, navigate grey areas with a high level of tact and empathy, and remain constructive and solution-oriented to achieve collective success.
- Team Player: You bring ideas, share best practices with senior managers, and work flexibly as part of the broader management team.
- Network & Tech-Savvy: You possess a strong relevant network of contacts and are comfortable utilising tech platforms and analytics to monitor sales momentum.
Key Objectives for this Role
- Driving Overall Commercial Performance: Actively identifying both risks and commercial opportunities.
- Growing Client Engagement: Leveraging Brityard-led events to increase customer loyalty and interaction.
- Reducing Operational Friction: Minimising lead times in closing and resolving operational issues.
- Increasing Team Engagement: Fostering a highly motivated, collaborative environment across Brityard and partner teams.
- Driving Inclusive Hiring: Increasing consistency in the team member experience by championing inclusive hiring practices aligned with Brityard’s values throughout the store approvals process.
What We Offer
- The rare opportunity to reshape ‘Brand Britain’ on the world stage by working shoulder-to-shoulder with the Brityard Founders.
- The chance to be core part of a highly ambitious team projecting rapid international roll-out and significant EBITDA growth over the next 5 years.
…