Responsibilities
- Own a portfolio of e-commerce brands on TikTok Shop
- Act as the main point of contact while leading strategy, performance and delivery
- Build clear, commercially grounded TikTok Shop growth plans
- Translate business goals into weekly and monthly trading actions
- Own trading calendars aligned to promotions, launches and key retail moments
- Lead product merchandising strategy across:
- Product selection
- Bundling
- Pricing
- Promotions and incentives
- Continuously optimise AOV, conversion rate and GMV
- Identify underperforming SKUs and opportunities to scale winners
- Own the affiliate strategy for your client portfolio
- Define how affiliates are used to drive GMV
- Work closely with creators to:
- Set creator priorities
- Shape product focus
- Align offers and incentives
- Build and refine creator trading strategies around:
- Deal-led moments
- Always-on content
- Live and campaign support
- Analyse affiliate performance and continuously optimise output
- Ensure affiliate activity aligns with overall trading and margin goals
- Monitor daily, weekly and monthly performance metrics
- Lead performance reviews with clients, backed by clear insights and actions
- Forecast GMV and trading performance
- Use data over opinions to inform decisions
Requirements
- Proven experience in e-commerce trading, merchandising or online retail
- Strong understanding of:
- Conversion rate optimisation
- AOV growth
- Promotional mechanics
- Product lifecycle management
- Creation of bundles
- Comfortable working with performance data and GMV targets
- Commercially minded and confident making decisions
- Strong communication skills with both internal teams and clients
- Experience with TikTok Shop, marketplaces or social commerce
- Background in beauty, fashion, lifestyle or FMCG e-commerce
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
- e-commerce trading
- merchandising
- conversion rate optimisation
- AOV growth
- promotional mechanics
- product lifecycle management
- bundle creation
- affiliate strategy
- performance analysis
- GMV forecasting
Soft Skills
- commercially minded
- decision making
- strong communication
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