Overview
Audible is seeking a Mobile App Marketing Director to support its global acquisition strategy. The role will create and execute media strategies to deliver Mobile App Install (MAI) channel acquisition growth and efficiency goals globally, working with cross‑functional teams – product, UX, and measurement. This role is part of the Performance Marketing Team, reporting into the Global Paid Social and MAI lead. Audible’s mobile campaigns use multiple channels including app search, display/programmatic, and social.
About the team
Our Paid Media Marketing team works at the intersection of marketing, product, and content to deliver personalized, data‑driven experiences that increase member engagement and lifetime value. We are customer‑obsessed, test‑and‑learn oriented, and relentlessly focused on improving campaign performance.
Responsibilities
- Support the development of acquisition strategy and tactics for the Audible app on iOS and Android
- Establish, execute and measure the effectiveness of mobile advertising initiatives to drive incremental conversions and HVAs
- Leverage Amazon DSP and agency partners to manage and optimize mobile advertising
- Own the following at the tactical level in partnership with our agency: manage campaign execution, create and optimize campaigns, analyze campaign reporting and solve problems
- Act on insights gained from mobile campaign reporting
- Define experimentation framework, manage execution and share learnings
- Influence cross‑functional initiatives such as global promotion, ASO testing, product collaboration
- Manage creative needs and request new assets as needed to optimize performance
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics
- Ensure key targets around incrementality are met through collaboration with internal partners on test design, implementation and review
- Align with the Paid Social team to develop a holistic Paid Social approach across App and Web
About Audible
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers’ daily lives. We are a global company with an entrepreneurial spirit, driven by a culture of creativity and inclusion as part of our People Principles and our mission to build more equitable communities.
Basic Qualifications
- Speak, write, and read fluently in English
- Professional Degree (Bachelor’s degree, MBA, M.A., M.S., or another post‑graduate degree)
- Experience in performance marketing with a focus on mobile apps, including leadership of performance marketing teams across geographies and languages
- Experience driving mobile app acquisition growth in a highly competitive marketplace
Preferred Qualifications
- Experience working with product and technical teams
- Experience with technical setup and implementation of app tracking and managing mobile measurement vendors
- Deep knowledge of the mobile marketing ecosystem including Google Ads, Paid Social, ASA and Programmatic
- Sense of urgency and ability to move quickly across teams
- Ability to excel in a lean, fast‑paced environment; self‑initiative and self‑confidence is essential
- Excellent verbal and written communication skills and influencing ability
- Strong analytical skills with the ability to turn data into actionable programs
- High attention to detail with the ability to manage multiple priorities simultaneously
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Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation during the application and hiring process, including support for the interview or onboarding process, please visit the accommodations page for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
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