Brand Director

Role Overview

The Brand Director will define and lead the overall brand vision and creative direction of OMNES, ensuring a consistent, compelling and commercially effective brand across all touch points. This role sits at the intersection of creative, marketing, product and customer experience – responsible for setting the strategic direction of the brand and translating it into clear, actionable outputs across the business. You will work closely with the Founder/CEO, elevating OMNES into a category-defining contemporary brand in the UK and internationally.

Key Responsibilities

• Brand Strategy & Positioning
  • Own and evolve OMNES’ brand positioning, identity and narrative
  • Define seasonal and annual brand direction aligned with business goals
  • Ensure clarity and consistency across all channels (e-commerce, retail, wholesale, PR)
  • Lead brand storytelling, ensuring a distinctive and ownable voice
• Creative Direction
  • Set the creative vision for all campaigns, content and brand assets
  • Oversee photoshoots, campaign development and content production
  • Approve all major creative outputs (site, social, retail, paid media, PR)
  • Build a clear and elevated visual identity that differentiates OMNES
• Customer & Channel Experience
  • Ensure a cohesive brand experience across website, retail stores, packaging, and customer communications
  • Work closely with e-commerce and retail teams to elevate brand presentation
• Product & Merchandising Alignment
  • Partner with Design and Buying to ensure product aligns with brand vision
  • Influence product direction based on brand positioning and customer insight
  • Ensure collections support key brand narratives and campaigns
• Brand Performance & Growth
  • Define key brand KPIs (awareness, engagement, brand equity)
  • Balance long-term brand building with short-term commercial performance
  • Support international expansion with a clear and scalable brand framework

Key Skills & Experience

• Proven experience as a Brand Director or senior brand/creative leader in a fashion or lifestyle brand
• Strong creative instinct with a commercial mindset
• Experience building and scaling a contemporary fashion brand
• Deep understanding of brand building across digital, retail and wholesale
• Strong leadership and team management capability
• Ability to operate both strategically and hands-on in a fast-growth environment

Reporting Line

Reports to: Founder/CEO

What Success Looks Like

• A clearly defined, differentiated and recognisable OMNES brand
• Elevated creative output across all channels

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