Content & Campaign Writer

Overview

evoke is building a next-generation, AI-first creative studio where ideas move faster and stories travel further. As a Content & Campaign Writer, you’ll shape the voice behind our campaigns—crafting narratives, scripts and messaging that bring creative concepts to life across every channel. Working at the intersection of creativity and AI-enabled workflows, you’ll help turn business challenges into engaging, audience-focused storytelling.

Responsibilities

• Develop campaign messaging frameworks, headlines and copy that communicate ideas clearly and persuasively while supporting campaign and business objectives
• Shape the narrative and storytelling behind campaign concepts from initial idea through execution, contributing from early-stage ideation
• Write scripts, storyboards and treatments for video, motion and multimedia content
• Create content for pitch decks and presentations, translating ideas into compelling narratives for stakeholders
• Produce multi-channel content across advertising, social, digital, web and performance marketing
• Adapt messaging for different audiences, platforms and formats while maintaining a consistent brand voice
• Use AI tools to support research, ideation and content variation to enhance campaign effectiveness and speed of delivery
• Collaborate closely with Creative Leads, Art Directors and production teams to ensure messaging aligns with visual storytelling and meets quality, brand and compliance standards

Who we are looking for

• Experience in copywriting, content writing or campaign development within a creative or marketing environment
• A portfolio demonstrating campaign copy, scriptwriting and narrative development across multiple channels and formats
• Excellent writing, editing and storytelling ability, with the ability to adapt messaging for different audiences and platforms
• Familiarity with AI-assisted writing and ideation tools, and experience working collaboratively with creative teams
• Commitment to responsible gambling and supporting our ethos

Benefits

• Family support: Industry-leading maternity and paternity leave and paid time off for caring responsibilities
• Perks and discounts: Discounts at a range of high-street retailers
• Financial: Competitive salary, pension, and bonus schemes
• Health & wellbeing: Tools and services to support well-being, including mental health and financial education; gym discounts and cycle to work scheme
• Hybrid working: Up to 80% remote with 20% office time for collaboration
• Healthcare: Comprehensive healthcare benefits (or a cash alternative)
• Pension, income protection and life assurance

About evoke

We are a business that embraces change and progress. evoke is the new name for 888 Holdings, powering big-name brands and delivering world-class betting and gaming experiences. We offer a flexible, trust-based culture with opportunities for growth and development.

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