Responsibilities
- Lead, coach and develop a team of SDRs responsible for generating qualified opportunities for our Account Executives.
- Work closely with Sales, Marketing and RevOps to refine our processes, build effective outbound strategies, and exceed pipeline generation goals.
- Hire, onboard, coach and develop a high-performing team of SDRs.
- Foster a culture of accountability, learning and high performance.
- Track individual and team KPIs (quantity and quality KPIs).
- Report weekly/monthly on SDR performance and pipeline contribution.
- Drive predictable pipeline generation across our outbound channel.
- Co-own the SDR playbook, continuously optimise messaging, sequences and outreach processes.
- Ensure proper use of tools such as HubSpot, Outreach, LinkedIn Sales Navigator, etc.
- Collaborate with Sales leadership, RevOps & Enablement to run ongoing training and skill development.
Requirements
- 1+ years of SDR management experience, ideally in a high-growth B2B SaaS environment, and currently in their first or second SDR management role.
- Proven success coaching SDRs on cold calling, personalised email/LinkedIn messaging, and multi-channel outreach execution.
- Strong capability in account research and prospecting strategy, including identifying triggers, signals, and ICP alignment.
- Hands-on leadership style — willing to jump into calls, reviews, and live coaching sessions daily.
- Experience running structured outbound processes, including sequencing, KPI management, and pipeline generation targets.
- Data-driven mindset, comfortable reviewing activity, conversion rates, and funnel metrics to identify performance gaps.
- Ability to deliver actionable feedback, run roleplays, and develop SDRs’ skills rapidly.
- Excellent communication skills and the ability to motivate early-career sales reps.
- Familiarity with SDR tech stack (e.g., Outreach, HubSpot, LinkedIn Sales Navigator, Nooks, etc).
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