Sales Development Representative – London

Overview

AppZen is a leader in autonomous spend-to-pay software delivering AI-powered insights to optimize enterprise spend. Our solutions integrate with accounts payable, expense, and card workflows to read, understand, and provide real-time decisions, helping reduce processing times and curb fraud or waste.

As a Sales Development Representative at AppZen, you will identify, research, and engage with potential customers and finance decision-makers, understand challenges, and qualify opportunities for Account Executives to advance.

Responsibilities

• Identify, research, and engage target businesses and finance decision-makers.
• Understand prospect challenges and articulate how AppZen’s AI solutions can help.
• Book meetings with Account Executives to progress opportunities and build pipeline.
• Execute outbound outreach through cold calling, email campaigns (personalized and mass), voice notes, videos, and LinkedIn.
• Maintain coachability, apply daily coaching, and continuously develop sales skills.

Qualifications

• Coachable, highly motivated, and competitive self-starter.
• 1-2 years of sales experience (SaaS, recruitment, or client-facing).
• Proven track record of meeting or exceeding goals.
• Proficiency with cold calling, LinkedIn, personalized emails, and other sales development techniques.
• Ability to work in a demanding, time-sensitive, fast-paced, evolving environment.
• Excellent communication skills and a positive attitude toward rejection.
• Passionate about AI, technology, finance, and driving results.

Benefits

• Structured onboarding and progressive quota progression (Month 1: onboarding; Month 2: half quota; Month 3: full quota).
• Flexible working: 4 days per week in the London Farringdon office; Fridays remote.
• Performance-based compensation: base salary and uncapped commission; total on-target earnings described.
• 28 days annual leave plus bank holidays.
• Private medical and dental care.
• Opportunities to travel to HQ in USA (Silicon Valley) for annual events.
• Tools and platforms commonly used: Salesforce, LinkedIn, ZoomInfo, and others (Sales Navigator, Lusha, Vidyard, etc.).

We are an equal opportunity employer and value diversity. All employment decisions are based on qualifications, merit, and business need.

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