Analytics Account Director

Analytics Account Director role at a leading media agency focussed on analytics, media effectiveness and MMM projects for clients

Salary of £55,000 plus benefits. Hybrid office working pattern.

If you’re an analytically sharp media / analytics / measurement professional who can translate complex measurement into commercial action, this is a rare opportunity to operate at the heart of a global FMCG account.

This role sits at the intersection of client leadership and advanced analytics, shaping how media investment decisions are made across markets.

Why this role stands out

• Work on a flagship global FMCG brand with significant multi-market media investment
• Influence measurement strategy across Europe, not just one local market
• Drive advanced analytics frameworks including MMM, attribution and experimentation
• High visibility with senior stakeholders across client and agency leadership
• Genuine opportunity to raise the bar on analytics maturity regionally
• Hybrid working model with strong internal collaboration culture

The Role & Responsibilities

• Act as the bridge between senior client stakeholders and internal analytics teams
• Design and shape large-scale analytical projects such as MMM frameworks, budget optimisation engines and attribution POVs Account Director – Analytics WPP
• Oversee analytics workstreams end-to-end, ensuring timely delivery across multiple stakeholders
• Translate complex statistical methodologies into clear, commercially relevant narratives
• Drive adoption of best practice measurement frameworks across European markets
• Support experimentation roadmaps including A/B testing, lift studies and incrementality approaches

Skills & Experience Required

• Strong background in media analytics, marketing science or strategic measurement
• Deep understanding of MMM, regression modelling, attribution and media optimisation
• Experience presenting to and influencing senior client stakeholders
• Confident working across multiple projects in a matrixed environment
• Advanced Excel and PowerPoint skills, comfortable handling complex datasets Account
• Degree in a quantitative discipline such as Economics, Statistics or Applied Mathematics preferred

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