• Take ownership of the marketing strategy and drive its execution across a 12-month period of high activity and change• Own and manage the marketing budget, ensuring investment decisions are aligned to commercial objectives and deliver measurable return on investment• Managing and coordinating a cross-functional marketing team, including Digital & Growth Lead, Content Creator & Strategist, Field Marketer & Customer Experience Lead, and Business Development Representative (BDR)• Define and continuously refine our positioning, messaging and voice in the market, aligned to product and customer needs• Act as a key partner to leadership, bringing clarity, structure and commercial focus to marketing initiatives• Plan and deliver high-impact go-to-market campaigns that drive pipeline, leads, and revenue contribution• Oversee demand generation, brand, content, social, website and campaign performance• Translate marketing performance into clear commercial insight, including marketing-to-sales conversion and revenue impact• Set clear short- and mid-term objectives for the team and ensure delivery against them• Support and guide a multidisciplinary team across:• – Demand generation and nurture campaigns• – Campaign and programme execution• – Content and channel strategy• – Sales enablement• – Product marketing• – Account-based / hybrid marketing approaches• – Field marketing• Work cross-functionally with sales, customer success, product teams to ensure alignment and execution• Build alignment with senior stakeholders, including co-founders and technical leadership, bringing them on the journey with marketing initiatives• Bring structure and prioritisation to an evolving environment, helping the team stay focused on what drives impact
Requirements
- Strong B2B SaaS marketing leadership experience
- Experience helping scale a business through a significant growth phase, ideally from £5m to £10m+ ARR
- Experience managing marketing budgets and making data-driven investment decisions in high-growth environments
- Proven track record executing digital campaigns in fast-moving startup or scale-up environments
- Strong commercial mindset, with the ability to link marketing activities to pipeline, leads, and revenue outcomes
- Confidence operating in fast-paced, ambiguous environments with shifting priorities
- Ability to quickly absorb complex technical information and translate it into clear, compelling messaging
- Demonstrated ability to balance strategic thinking with hands-on tactical execution
- Experience managing and developing small, multidisciplinary marketing teams
- Excellent stakeholder management skills, with the ability to influence senior leaders and build strong alignment across Sales, Product and Customer teams
- Proactive and resilient personality with a strong drive to deliver change
- Highly organised and delivery-focused, with the ability to bring structure to evolving environments
- Customer-centric mindset with an understanding of how to resonate in industry-specific markets (e.g., construction or similar sectors is a plus)
ATS Optimization KeywordsBelow are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
- B2B SaaS marketing
- digital campaigns
- demand generation
- content strategy
- sales enablement
- product marketing
- account-based marketing
- marketing budget management
- data-driven decision making
- pipeline management
Soft Skills
- leadership
- stakeholder management
- strategic thinking
- tactical execution
- proactive
- resilience
- organizational skills
- communication
- influence
- customer-centric mindset
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