Job Details
Job Type: Fixed Term Contractor
Contract Duration: 11 months
Application Deadline: 25 July 2026
Job Description Title: Engagement Marketing Senior Marketing Manager
Department: Engagement & Retention, Customer Growth & Retention Marketing Team, GPS Marketing
Location: Kingswood Fields, Surrey or London
Reports To: Head of Customer Engagement and Retention Marketing
Level: 6
About the Company
Fidelity International (FIL) has a global presence across more than 25 locations worldwide. For over 50 years, FIL has provided investment services and retirement expertise to central banks, financial institutions, wealth managers, and private individuals.
About Your Team
The Customer Growth and Retention Marketing Team is part of Fidelity’s Global Platform Solutions (GPS). The team develops and deploys strategies to accelerate revenue generated from prospects, investors, and members, aiming to make FIL the customers’ preferred pension and investment platform.
About the Role
You will play a pivotal role in growing customer engagement, service utilisation, and brand loyalty to support our core goal of becoming the customers’ pension and investment platform of choice.
Key Responsibilities
- Design and implement comprehensive engagement strategies aimed at increasing digital engagement and good customer behaviours (money‑on, transfers, consolidation, regular savings, and brokerage).
- Develop the annual engagement marketing plan and forecast, collaborating with Cross‑sell, Retention, Site Engagement, and Product Marketeers.
- Lead the execution of engagement initiatives, ensuring alignment with overall business goals and customer needs.
- Execute all engagement campaign activities, including landing pages, templates, guides, client toolkits, and banners.
- Optimise journeys and content across all engagement touchpoints using data‑driven insights.
- Review and refine the permissions strategy to support paid media targeting through first‑ and third‑party data.
- Onboard new WI (UK & IRSP) schemes in a timely and efficient manner, supporting business expansion and value per member.
- Drive early engagement for the first 12 months by welcoming new customers, establishing good behaviours, and reducing call‑volume through clear communication.
- Drive ongoing engagement by building satisfaction through standalone and prioritized trigger programs, continuously delivering educational insights.
- Conduct thorough analysis of engagement program performance (upstream and downstream), presenting insights and recommendations to senior leadership.
- Prepare and present regular reports on key metrics, highlighting growth and areas for improvement.
- Lead a high‑performing team of five, including three direct reports, across multiple locations.
- Coach and develop team members, fostering collaboration and empowerment while ensuring effective execution of engagement marketing goals.
- Manage multiple initiatives simultaneously, balancing business‑as‑usual with change management and optimisation of engagement programmes.
- Adapt strategies and initiatives in response to changing market conditions and business needs.
Key Competencies and Experience
- Marketing strategy and planning: design and implement comprehensive communication strategies aligned with business objectives.
- Customer marketing (segmentation, targeting, UX design): execute communications across channels to drive early engagement and money‑on across products.
- Customer‑centric approach: focus on enhancing communication journeys to build trust, loyalty, and a superior customer experience.
- Performance analysis and data‑driven decision making: interpret customer data, identify opportunities, analyze results, and optimise strategies for maximum ROI.
- People leadership and development: inspire, coach, and develop a high‑performing team while ensuring alignment with engagement marketing goals.
- Communication skills: present compelling stories with well‑constructed recommendations to senior leadership and external audiences, including B2B and trustee relationships.
- Project management: manage budgets and deadlines, driving multiple initiatives to meet objectives while managing change and optimisation.
- Adaptability: proactive growth mindset with the ability to adjust strategies in response to market changes.
Benefits
We offer a comprehensive benefits package, flexible working arrangements, and opportunities for personal development and wellbeing. Funding for professional growth and a supportive environment to balance work and life are part of our commitment to your motivation and happiness within the team.
Contact and Further Information
For more about our work, dynamic working approach, and how you could build your future with FIL, visit careers.fidelityinternational.com. (Duplicate links have been removed for clarity.)
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