SHEIN in the UK is seeking a Regional Brand Strategy lead to develop annual brand plans, budgets, and objectives aligned with the global strategy and European dynamics. You will drive integrated brand campaigns across social, out-of-home, digital content, and events, ensuring consistency of identity and consumer experience across markets.
In this role you’ll partner with HQ and regional teams, manage multi‑channel campaigns end-to-end, monitor market trends and performance, and translate
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