CX Researcher — End-to-End Customer Journeys (Contract)

VML/WPP Enterprise Solutions in London seeks a CX Researcher to lead end-to-end customer journey research across automotive touchpoints. You will plan qualitative and quantitative studies, identify friction points, and synthesize findings into actionable insights for cross-functional teams.

The role involves creating journey maps, personas, service blueprints, and collaborative workshops with CX, UX, product, analytics, and client stakeholders to drive insight-led decisions.

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