Chief Growth & Marketing Officer

Overview

As Chief Growth & Marketing Officer (CGMO) you will drive sustainable revenue, customer engagement and long-term brand value across retail, e‑commerce, grocery partnerships and strategic accounts. You will collaborate with Brand & Innovation, Commercial Marketing and Customer & Loyalty to build a commercially accountable growth engine, accelerating performance and unlocking future opportunities.

Responsibilities

• Develop and execute a multi‑year growth strategy.
• Lead customer acquisition, retention and loyalty performance.
• Identify new growth opportunities, customer segments and revenue streams.
• Partner with Retail, Sales, Supply Chain and Finance to drive business performance.
• Build a world‑class brand and evolve Krispy Kreme across all customer touchpoints.
• Deliver impactful campaigns, activations and product launches.
• Build a pipeline of products, propositions and customer experiences that capture emerging consumer trends.
• Ensure innovation delivers both customer excitement and commercial return.
• Lead pricing, promotions, range optimisation and commercial marketing strategy across all channels.
• Own the customer lifecycle from acquisition to advocacy, using data‑led decision making to increase customer lifetime value.
• Lead and develop high‑performing teams across Brand, Commercial Marketing and Customer & Loyalty, fostering accountability, creativity and collaboration.

Qualifications

• Significant senior leadership experience in growth, marketing, commercial or customer roles.
• Proven track record of driving profitable revenue growth.
• Experience leading large, multidisciplinary teams.
• Expertise in brand, customer, digital and commercial strategy.
• Strong commercial acumen and ability to link investment decisions to business outcomes.
• Exceptional stakeholder management and influencing skills, operating at Executive or Board level.
• Passion for innovation, customer experience and building high‑performing teams.

Benefits

• Doughnuts (of course!)
• 25 days’ holiday plus bank holidays.
• Health & Wellbeing support.
• Private Healthcare.
• Pension Scheme.
• Employee discounts.
• Learning and development opportunities.
• Career progression across a growing business.
• Hybrid and flexible working where the role allows.

About Krispy Kreme

We embrace diversity and are an equal opportunity employer. Krispy Kreme is a British multinational doughnut company that creates joyful moments worldwide.

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