Senior MarTech Manager

Responsibilities

• Own and evolve MarTech and CRM capabilities across Canada, UK, France, and Germany, driving increased maturity, adoption, and standardization across markets.
• Act as a key enabler of data‑driven growth by advancing the use of first‑party data, CDPs, and customer‑level insights to power segmentation, targeting, and personalization strategies.
• Partner cross‑functionally with Marketing, Data, Analytics, and Product teams to translate business objectives into scalable MarTech solutions and customer engagement frameworks.
• Lead and support the implementation, integration, and optimization of MarTech platforms, including CRM systems, CDPs, and data infrastructure (e.g., Braze, Snowflake).
• Drive best practices in audience segmentation, lifecycle marketing, and journey orchestration to enable more personalized and automated customer experiences across channels.
• Establish and promote standardized processes, governance frameworks, and ways of working to improve consistency and scalability across regional and market teams.
• Collaborate with data teams to ensure robust first‑party data foundations, including data ingestion, event tracking, identity resolution, and segmentation logic.
• Partner with external vendors and agencies to deliver against MarTech roadmaps, manage platform capabilities, and support ongoing innovation.
• Support market teams in executing CRM initiatives through guidance, QA, troubleshooting, and enablement, while reducing operational fragmentation through scalable solutions.
• Identify opportunities to improve platform utilization, automation, and performance through testing, optimization, and continuous improvement.
• Contribute to the MarTech roadmap, helping prioritize initiatives that unlock customer value, improve personalization, and drive measurable business impact.

Requirements

• 7+ years of experience in Marketing Technology, CRM, Lifecycle Marketing, or Marketing Automation roles within complex or multi‑market environments.
• Hands‑on experience with CRM and customer engagement platforms such as Braze, Algonomy, Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar.
• Experience working with customer data platforms (CDPs), first‑party data strategies, and cloud data environments such as HighTouch and Snowflake.
• Strong understanding of advanced segmentation, lifecycle marketing, journey orchestration, and personalization strategies.
• Proven experience supporting or leading MarTech implementations, integrations, and migrations across CRM and data ecosystems.
• Demonstrated ability to translate business needs into scalable, data‑driven solutions and frameworks.
• Strong project management and organizational skills, with the ability to manage multiple priorities across stakeholders and markets.
• Experience collaborating cross‑functionally with marketing, data, product, and engineering teams, as well as external vendors.
• Analytical mindset with the ability to interpret data, identify opportunities, and drive optimization.
• Familiarity with Agile workflows and tools such as Jira or Confluence is a plus.
• Comfortable operating as an individual contributor with regional influence and ownership.

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