- Job Role Business Analytics-Marketing Analytics
- Experience (In Years) 3-6
- Job Location London, United Kingdom
Job Description
EXL (NASDAQ: EXLS) is a global data and artificial intelligence company that offers services and solutions to reinvent client business models, drive better outcomes and unlock growth with speed. EXL harnesses the power of data, AI, and deep industry knowledge to transform businesses, including the world’s leading corporations in industries such as insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with core values of innovation, collaboration, excellence, integrity and respect.
We are headquartered in New York and have more than 60,000 employees spanning six continents. For more information, visit www.exlservice.com.
Role Title: Digital Analytics Consultant
Location: London, United Kingdom (Flexible hybrid working – 3 days in the office each week)
Employment Type: Permanent or Umbrella Contractor
BU/Segment: Analytics/ Banking
Summary of the role
We are seeking a Digital Marketing Analytics Consultant with 3 to 5 years’ experience to support the Digital Experimentation & Analytics team for a leading US credit card provider. This role focuses on using digital marketing and customer data to optimise online acquisition journeys, improve customer experience and increase conversion across digital channels.
Working closely with Digital Marketing, Product and Analytics teams, you will analyse campaign and customer performance, support experimentation programmes, deliver actionable insights and help drive data‑led decision making.
Responsibilities
- Analyse digital marketing performance and customer journeys to identify opportunities to improve acquisition, engagement and conversion.
- Support A/B and multivariate testing programmes by measuring results, identifying insights and recommending optimisation opportunities.
- Develop dashboards, reports and KPIs to monitor digital marketing and customer experience performance.
- Analyse campaign performance and customer behaviour across digital channels to provide actionable recommendations.
- Produce analytical readouts for digital initiatives, product launches and experimentation activities.
- Work with Digital Marketing, Product and Analytics teams to understand business challenges and deliver data‑driven insights.
- Integrate and analyse data from multiple sources to build a complete view of customer and marketing performance.
- Present findings clearly to stakeholders and support data‑driven decision making.
- Continuously develop knowledge of digital products, customer journeys and marketing analytics best practice.
Skills and Personal Attributes
- Bachelor’s or postgraduate degree in Business, Economics, Statistics, Mathematics, Engineering, Finance or another quantitative discipline.
- 3 to 5 years’ experience in Digital Marketing Analytics, Marketing Analytics, Digital Analytics or Customer Analytics.
- Experience analysing digital marketing campaigns, customer journeys and online conversion performance.
- Strong understanding of digital marketing KPIs, web analytics and customer behaviour analysis.
- Experience supporting A/B testing or digital experimentation programmes.
- Strong analytical and problem‑solving skills with the ability to translate data into business recommendations.
- Experience working with large datasets and analytical tools.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively within cross‑functional and global teams.
Preferred Qualifications
- Experience within Banking, Credit Cards or Financial Services is highly desirable.
- Adobe Analytics experience (2+ years preferred).
- Experience with Adobe Target, GA4 or similar digital analytics platforms would be advantageous.
- SQL or other data querying experience is beneficial.
- Experience supporting digital acquisition, customer experience or conversion optimisation initiatives.
Benefits
- A competitive salary with a generous bonus, private healthcare, critical illness life assurance at 4 x your annual salary, income protection insurance, and a rewarding pension.
- EXL provides everyday financial well‑being solutions, such as cash back cards, in which you can earn cashback while enjoying discounts, promotions and offers from top retailers. We also offer a Cycle Scheme to save money on bikes and cycling accessories.
- We offer a wide range of professional and personal development opportunities, including online courses, seminars and workshops.
- As an Equal Opportunity Employer, EXL is committed to diversity and does not discriminate based on race, religion, colour, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, age or disability status.
- EXL employees are eligible to purchase stock as part of our Employee Stock Purchase Plan.
- We offer a flexible hybrid working model that allows employees to live a balanced, healthy lifestyle while strengthening our culture of collaboration.
To be considered for this role, you must already be eligible to work in the United Kingdom.
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