Brand Marketing – Senior Manager

Overview

Lyst is a global fashion shopping platform founded in London in 2010, curating pieces from 27,000 leading brands and stores and serving over 160M shoppers per year. The role is a new and key hire as we build our marketing strategy in existing and new markets, reporting directly into the VP Marketing and working collaboratively across the business.

Responsibilities

• Own awareness and consideration campaign briefs across multiple touchpoints, primarily paid digital, creator and owned channels.
• Develop and deliver briefs for internal creative teams, enabling generation of high‑impact campaign ideas that translate across channels.
• Brief media agencies and internal media teams, setting overall budgets and clear KPIs for acquisition, traffic, member volume, and customer activation and retention.
• Collaborate with PR, Influencer and Social teams to bring campaign concepts to life.
• Liaise with Product Managers across CRM, Discovery and Checkout to support full‑funnel customer journeys.
• Project‑manage marketing campaigns from ideation through delivery.
• Report campaign activity, showing contribution to overall business goals.
• Manage detailed campaign budgets and oversee media spend, agency fees and creative output.

Qualifications

• Experience managing digitally‑led marketing campaigns.
• Experience with app and web‑focused full‑funnel campaign activations.
• Hands‑on ability alongside strategic delivery.
• Keen knowledge of the US and UK premium fashion markets.
• Proficiency in managing budgets across media, agency fees, and creative output.

Benefits

• Flexible working with a degree of remote freedom and an expectation of reasonable in‑office time.
• 29 holidays per year (plus 8 statutory bank holidays); holiday year runs from 1April to 31March.
• Competitive family leave package, including Enhanced Family Leave, paid time off for dependents and support for fertility treatment & loss.
• Clothing allowance: starts at £250 and increases to £1000 with length of service.
• Private healthcare with Vitality.
• Annual training allowance of £1000.
• People’s Pension with a minimum employee contribution of 5% and employer contribution of 3%.
• Eye test and glasses discount scheme; free eye test each year.
• Cycle‑to‑Work scheme: company purchases a bicycle and provides a voucher.
• Interest‑free season ticket loan.
• Social events including company‑wide parties, sports days, themed drinks and various interest‑based groups such as football, running, book club and culinary.

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