Senior Digital Implementation Analyst – App, Web

• Own and maintain digital tracking implementation across app and web, primarily in Snowplow and GTM.
• Partner closely with Product and Engineering teams to ensure new features, customer journeys, and experiments are measured clearly and consistently.
• Maintain and quality‑assure GTM configurations, including relevant third‑party tags.
• Gather measurement and reporting requirements from stakeholders and translate them into clear tracking, QA, and reporting‑ready implementation requirements.
• Work with analysts, engineers, and data partners to ensure events are tracked, validated, and modelled appropriately for reporting and analysis.
• Support teams in understanding and using web and app reports effectively.
• Build strong stakeholder relationships through requirements gathering, implementation guidance, knowledge sharing, and measurement support.
• Maintain clear tracking documentation, event definitions, and implementation knowledge to support scalable reporting and consistent ways of working.
• Use modern tools, including AI‑assisted workflows where appropriate, to improve efficiency, documentation quality, QA, and problem‑solving.

Requirements

• Advanced experience in digital tracking implementation across app and web, including Google Tag Manager, data layer design, event QA, and ideally hands‑on Snowplow experience.
• Experience with server‑side tagging, or a strong understanding of server‑side implementation approaches, is desirable.
• Experience working with BI and reporting platforms such as Looker, including translating measurement needs into clear and usable reporting outputs.
• Be comfortable working with event‑level data in BigQuery and partnering with Data Engineers to shape reporting‑ready data models.
• SQL experience is highly desirable, especially for validation, investigation, and working with event‑level data.
• Be curious, proactive, and motivated to keep learning in a fast‑changing measurement and analytics environment.
• Enjoy sharing ideas, collaborating with peers, and helping others understand data and measurement clearly.
• Be able to work independently, use initiative, and solve complex implementation or measurement problems with limited direction.
• Be able to prioritise effectively and stay organised in a fast‑paced environment with competing stakeholder needs.

#J-18808-Ljbffr…