Role Overview
We’re looking for an experienced Optimisation Manager to join our Consumer Services function to own and deliver the optimisation strategy and testing roadmap. You will be focused on improving the current commercial performance of the product (through cross-sell and upsell), as well as experimenting with new product ideas and testing the impact of new feature releases.
Responsibilities:
Optimisation strategy: own and the deliver the optimisation strategy and testing roadmap. Take accountability of the full testing lifecycle, from defining test ideas and hypotheses, through to test analysis and conclusion reporting.
Targeting and personalisation: own the enhancement and delivery of our personalisation capabilities and testing roadmap, consistently looking for ways to deliver relevant and timely experiences to our customers. Champion personalisation best practices and continuously unlock new areas of opportunity.
Product performance: rigorously monitor conversion rate performance across all commercial journeys. Provide regular updates and analysis on the performance of key journeys in weekly trading meetings with senior stakeholders. Use heatmapping tools and session replay findings to analyse customer behaviour.
Testing and experimentation: Lead end-to-end optimisation and feature testing, managing technical delivery through agile processes while analysing performance, customer engagement, revenue impact, risks, and commercial opportunities to drive data-led product and business decisions.
Customer journey mapping: lead quarterly customer journey mapping sessions with Product and Marketing to deep-dive into user behaviour – understanding customer pain points and areas for improvement. Translate these insights into creative solutions that champion the customer and enhance their online user experience.
Experience and Skills
- Experience in a CRO/Optimisation/Personalisation/E-commerce role with experience in using CRO tools and platforms.
- Experience in running targeted and personalised testing.
- Proven experience of improving conversion rates and testing feature releases.
- Highly numerate and data driven.
- Flexibility to work in a cross-functional environment with multiple priorities to manage.
- Capable of managing multiple projects and prioritising appropriately.
- Experience of working with analytics tools and session replay tools.
Benefits
- Hybrid working – 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Grade: D/EB8
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