London, United Kingdom – Hybrid (3 days per week in-office – St James Park)
At Theramex we are driven by a clear purpose of improving the lives of women around the world through innovative and accessible healthcare. As one of the fastest growing global specialists in Women’s Health, we combine the agility of a scale up with the impact and ambition of a private equity backed organisation. Here, your work translates into real world outcomes – shaping portfolios, influencing strategic direction, and driving meaningful change for patients.
About You
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related discipline.
- Experience with digital marketing, including extensive experience within the pharmaceutical industry.
- Strong understanding of global and local digital channel ecosystems, customer behaviours, and engagement preferences across multiple touchpoints.
- Ability to analyse campaign performance and customer engagement data, translating insights into actionable recommendations that drive optimisation and business impact.
- Deep expertise in CRM and marketing automation platforms, including knowledge of OCE and its application in customer engagement strategies.
- Proven track record of leading change and embedding new processes, standards, and ways of working within complex, matrixed global organisations.
- Natural coach and mentor with a demonstrated ability to build digital capabilities and make complex concepts accessible to non-digital stakeholders.
- Strong influencing and stakeholder management skills, with the ability to challenge the status quo and drive alignment across Global Brand Leads and Country Teams without direct authority.
- Highly organised and execution-focused, with a proven ability to design and implement scalable, efficient, and repeatable processes.
- Strong understanding of healthcare compliance requirements (e.g., ABPI, EFPIA, GDPR) and experience navigating Medical, Legal, and Regulatory (MLR) review and approval processes.
About The Role
The Senior Manager, Digital Strategy & Enablement is a newly created role focused on accelerating the company’s digital transformation agenda. This position will lead the development of the global digital roadmap, establish standardised ways of working, and bridge the gap between global brand strategy and local market execution. A key priority will be building a world‑class Digital Centre of Excellence, empowering teams through capability building and best‑in‑class omnichannel frameworks.
Key Duties and Responsibilities
- Partner with Global Marketing teams to translate brand and therapeutic area strategies into integrated, high‑impact omnichannel customer journeys.
- Serve as the strategic digital lead to Global Marketing, embedding digital‑first thinking into brand planning and execution.
- Collaborate with IT and Analytics teams to evolve and future‑proof the digital ecosystem, ensuring robust tracking, measurement, and performance visibility across channels.
- Lead the development of the corporate website and global social media strategy, delivering a best‑in‑class digital experience and amplifying external engagement.
- Develop and maintain the Global Digital Playbook, establishing clear standards and best practices for content development, channel activation, traffic generation, and KPI measurement.
- Optimise the digital operating model by defining clear roles, responsibilities, and ways of working between global and local teams to maximise efficiency and reduce duplication.
- Partner with IT to develop and deliver a Digital Excellence training programme to strengthen digital capabilities and execution standards across country marketing teams.
- Provide hands‑on support and strategic guidance for priority initiatives, ensuring alignment with global standards while addressing local business needs.
- Facilitate cross‑market best practice forums to share success stories, pilot outcomes, insights, and lessons learned across geographies.
- Define and implement a global digital measurement framework, establishing consistent KPIs for engagement, conversion, and ROI across all markets.
- Develop executive‑level reporting dashboards that provide real‑time visibility into digital performance, business impact, and optimisation opportunities.
- Identify, evaluate, and scale successful local innovations and pilot programmes into global best practices.
Benefits & Perks
- Competitive reward package, including 25 days holiday plus 8 bank holidays.
- Private health insurance for employee and family members.
- Pension contribution: 10% company + 5% employee (auto‑enrolled from day one).
- Hybrid working.
- Cycle to work scheme.
- Engaging employee experience events and shared learning opportunities.
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