Digital Experience Manager

Company: Royal College of Occupational Therapists
Apply for the Digital Experience Manager
Location: London
Job Description:

Join RCOT As a Digital Experience Manager

The Membership Engagement Directorate plays a central role in helping us attract, engage, support and retain members, while ensuring we deliver value throughout the member journey. Working across digital, content, communications, marketing, events and engagement activities, the directorate helps connect members with the resources, opportunities and experiences that support their professional lives and strengthen their relationship with the organisation.

As Digital Experience Manager, you’ll lead and deliver great member and customer experiences across our digital channels. This is a hands‑on role combining strategic planning with day‑to‑day delivery and optimisation. You’ll take ownership of key platforms, including our website, and lead our approach to content performance, SEO and digital optimisation.

Working with a small team and colleagues across the organisation, you’ll develop and deliver digital and content roadmaps that support organisational priorities and create seamless experiences for our audiences.

You Will

  • Develop and deliver digital experience and content roadmaps aligned to organisational objectives.
  • Lead the day‑to‑day management and continuous improvement of key digital platforms, including our website.
  • Own the organisation’s approach to SEO, content optimisation and digital best practice.
  • Use analytics, customer insight and performance data to identify opportunities and prioritise improvements.
  • Ensure digital tracking and measurement frameworks are effective and support informed decision‑making.
  • Manage and develop team members, supporting high‑quality delivery across digital content and platforms.
  • Prioritise and coordinate workload across the team, balancing planned activity with emerging needs.
  • Champion accessibility, usability and inclusive design across all digital experiences.
  • Work collaboratively with stakeholders across the organisation to deliver integrated campaigns and projects.

You Bring

  • Proven experience in a digital, digital experience, content or digital marketing role.
  • Strong knowledge of SEO, content optimisation and digital best practice.
  • Experience using analytics tools such as GA4 and working with tracking solutions such as Google Tag Manager.
  • The ability to translate data and customer insight into practical recommendations and improvements.
  • Experience managing digital platforms and supporting platform development or optimisation.
  • Strong prioritisation and project management skills, with the ability to manage competing demands.
  • Experience leading, managing or developing others.
  • Excellent communication and stakeholder management skills.
  • A collaborative, solutions‑focused approach and willingness to be hands‑on when required.

Why this role?

This is an opportunity to shape how members and customers experience the organisation online. You’ll have the scope to influence strategy, improve platform performance and lead meaningful change, while remaining close enough to the detail to see the impact of your work first‑hand. If you enjoy combining planning, problem‑solving and delivery within a supportive and ambitious team, we’d love to hear from you.

Location: London‑based, hybrid working

Contract: Permanent full time (35 hours a week)

Salary: £58,500 please see the full Digital Experience Manager role profile

#J-18808-Ljbffr…

Posted: July 13th, 2026