Senior Marketing Executive

The senior marketing executive role is a newly created role working on a global series of marketing campaigns across a number of business events including Tech & Sciences.

Responsibilities

• Devise and implement several marketing campaigns per annum, keeping to deadlines.
• Increase revenue on specified events.
• Produce effective marketing plans within budget.
• Achieve quality targets such as page view targets and an ideal marketing mix, including drip and burst activities.
• Achieve management’s sales targets and report to sector heads on a regular basis.
• Meet all deadlines in the marketing schedules and plans.

Duties and Procedures

• Attend team and sector meetings.
• Research outside the marketing brief, including competitive events, to find the best channels.
• Explore new marketing channels, including social media.
• Write copy for pre‑mail, main mail, and re‑mail stages of campaigns.
• Make targeted internal data selections for the different mail stages, utilizing all available data.
• Source new and relevant data for all events.
• Contact potential marketing partners to set up contra deals (trade associations, newsletters, magazines, websites, associations).
• Build relationships with long‑term media partners and enhance existing agreements.
• Work with sponsors and speakers to promote conferences wherever possible.
• Maintain contact with suppliers and monitor work in progress (printers, mail houses, couriers).
• Manage print runs through to delivery.
• Write and send press releases for each campaign to ensure maximum PR coverage.
• Send e‑mail campaigns through the in‑house email system and externally when necessary.

Qualifications

• 2 years of event marketing experience required.

#J-18808-Ljbffr…