Technical Sales – Lifting

Company: GAP Group Limited
Apply for the Technical Sales – Lifting
Location: Birmingham
Job Description:

GAP Lifting Hire & Sales offers one of the largest ranges of lifting equipment and accessories in the industry. From small shackles and slings to material lifts and aluminium gantries, the division has everything our customers need for lifting any size of load. Reporting directly to the Regional Operations Manager, the Technical Sales Representative (TSR) will be responsible for maximising lifting hire revenue opportunities from existing major account customers and winning new business. This includes delivering sales presentations to major account customers at a senior management level and attending depot/customer trade days to promote our product offering. The TSR works with various stakeholders across the GAP Group network to ensure proactive promotion of hire opportunities within the existing customer base. The TSR will cover the Lifting Central region, covering Nottingham, Peterborough, Sheffield and Birmingham depots; the successful candidate will ideally be based in the Midlands. A lifting background is preferred but we would consider candidates with any solution sales experience (e.g., hoists, powered access, survey, or other).

About You

Successful candidates should demonstrate the following:

  • Significant experience working in a sales role within the lifting or hire industry (preferred, but any sales background considered)
  • Proven track record in exceeding sales targets and generating revenue growth by maximizing opportunities from existing customers and winning new business
  • Exceptional communication skills with the ability to engage with internal and external stakeholders at all levels
  • Effective negotiation and problem solving skills with the ability to work effectively under pressure and prioritize workload
  • Proficient in MS Office packages including Excel and Word, and CRM systems
  • Valid driving licence (essential)

About Us

We’re proud to be the UK’s leading equipment hire provider, supporting projects across construction, infrastructure, events and more. With nearly 200 locations nationwide and a wide range of specialist divisions, we offer exciting opportunities across Plant and Tools, Lifting, Survey, Pumps, Power and Environmental, and Event Services.

As a family‑run business with over 50 years of experience, our core values include:

  • Investing more in our equipment than anyone else in the industry, ensuring our tools are the best in the game
  • Remaining fully independent, allowing us to make agile, long‑term decisions that support our employees
  • Offering real career growth, training and development from day one
  • Providing support that values employees—including generous holidays, life assurance and health & wellness support

We’re proud to be an Equal Opportunities employer and embrace the unique contributions each individual brings.

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Posted: July 13th, 2026