Marketing and Business Development Executive

Company: GerrardWhite
Apply for the Marketing and Business Development Executive
Location: Haywards Heath
Job Description:

Marketing & Business Development Executive

Are you a talented writer looking to build a career in professional services marketing? We’re recruiting a Marketing & Business Development Executive on behalf of a well‑established and ambitious business law firm in West Sussex, known for its practical, commercial approach and its genuine investment in marketing as a driver of growth.

This is far more than a “scheduling LinkedIn posts” role. As Marketing & Business Development Executive, you’ll work alongside an experienced marketing team, turning complex legal expertise into engaging content, supporting digital marketing, and getting hands‑on exposure to AI and emerging marketing technology as part of your everyday work.

What you’ll be doing:

Content Marketing

  • Interviewing solicitors and translating technical expertise into engaging articles
  • Writing website copy, blogs, newsletters and LinkedIn posts
  • Creating client success stories and case studies
  • Repurposing content into videos, graphics and downloadable resources
  • Ensuring all content reflects the firm’s tone of voice

Digital Marketing

  • Maintaining and developing the firm’s website
  • Improving SEO performance and monitoring website analytics
  • Identifying opportunities for new content
  • Supporting email marketing campaigns

AI & Innovation

  • Using AI tools to accelerate content creation
  • Helping develop marketing workflows and researching new technology
  • Testing new ideas to keep the firm at the forefront of legal marketing

Business Development

  • Supporting events, award submissions and legal directory submissions
  • Producing marketing collateral
  • CRM management and campaign reporting

What we’re looking for:

The ideal Marketing & Business Development Executive will have:

  • Excellent copywriting skills and outstanding written English
  • A marketing qualification or relevant experience
  • Strong organisational skills and an eye for detail
  • Experience using Canva
  • Good knowledge of Microsoft Office
  • Confidence communicating with professionals

Desirable (but not essential): SEO knowledge, WordPress or other CMS experience, Google Analytics, Mailchimp (or similar), basic video editing, professional services marketing experience, and a genuine interest in AI.

What’s on offer:

This Marketing & Business Development Executive opportunity offers exposure to every aspect of professional services marketing, ongoing investment in AI tools and marketing technology, and a genuinely collaborative environment where new ideas are welcomed and career development is actively supported.

If you’re curious, detail‑focused, and want to grow your marketing career within a firm that treats marketing as central to its success – not an afterthought – we’d love to hear from you.

Haywards Heath, West Sussex (Office Based) | £28,000–£35,000 DOE | Full Time

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Posted: July 13th, 2026