Senior SEO & Client Growth Manager

Own client SEO performance, lead strategy and play a key role in the continued growth of the agency. A blend of technical SEO, client management, business development and strategic thinking.

Competitive salary, dependent on experience, plus performance bonus London · Hybrid Full-time

Role Senior SEO Manager

Location Harrow · Hybrid

Type Full-time

About Amax Marketing

Amax Marketing is a growing digital marketing agency specialising in SEO, Website Development, PPC and Digital Growth Strategies. We work with businesses across a variety of industries throughout the UK, with a particularly strong presence within the self‑storage sector. Our focus is simple – delivering measurable results, building long‑term client relationships and helping businesses grow through effective digital marketing.

The Role

As Senior SEO & Client Growth Manager, you will be responsible for managing and growing the organic performance of a portfolio of clients. You will lead SEO strategy, oversee implementation, provide client reporting and recommendations, and collaborate closely with developers, content creators and external partners. You will act as a trusted advisor to clients, support new business opportunities and help ensure every campaign is delivering measurable results.

Key responsibilities

• Develop and execute SEO strategies to improve rankings, organic traffic and conversions
• Conduct keyword research and competitor analysis to identify growth opportunities
• Monitor campaign performance and make data‑driven recommendations
• Produce monthly SEO reports and present findings to clients
• Stay up to date with industry trends, algorithm updates and SEO best practices
• Work with external SEO partners and suppliers to ensure campaigns are delivered effectively
• Conduct technical SEO audits and identify opportunities for improvement
• Optimise website structure, internal linking, indexing and crawlability
• Work alongside development teams to implement SEO recommendations
• Monitor and improve Core Web Vitals and website performance
• Implement structured data and technical SEO best practices
• Optimise website content, metadata, headings and landing pages
• Create SEO content briefs and work alongside content teams to deliver high‑quality content
• Support local SEO initiatives, including Google Business Profile optimisation
• Ensure websites follow SEO best practices across WordPress and other CMS platforms
• Develop and manage link‑building campaigns
• Identify backlink opportunities and outreach strategies
• Monitor backlink profiles and competitor activity
• Support digital PR and authority‑building initiatives
• Act as a key point of contact for SEO clients
• Lead client meetings, strategy sessions and performance reviews
• Build strong relationships with clients and understand their business objectives
• Communicate recommendations clearly and confidently
• Ensure client campaigns remain aligned with agreed goals and KPIs
• Provide a high level of service and proactively identify opportunities to improve client performance
• Take ownership of client SEO performance and proactively identify opportunities for growth
• Monitor client accounts to ensure campaigns remain on track and deliver measurable results
• Identify risks, challenges and opportunities before they become issues
• Continually improve internal SEO processes, reporting and workflows
• Help create scalable systems and best practices across the agency
• Support new business opportunities through SEO audits and strategic recommendations
• Attend prospect meetings and pitches where required
• Present SEO strategies and opportunities to prospective clients
• Assist with proposals, case studies and supporting sales materials
• Help identify opportunities to grow existing client accounts
• Contribute ideas that improve client retention, profitability and agency growth
• Understand client business objectives and align SEO strategies with commercial goals
• Identify opportunities to expand services and increase client value
• Support account growth through strategic recommendations and performance improvements
• Contribute to the overall success and profitability of the agency
• Work closely with developers, content teams, PPC specialists and account managers
• Support the wider team with SEO knowledge and best practice guidance
• Attend client meetings, networking events, exhibitions and industry conferences when required
• Represent Amax Marketing professionally at industry events and client‑facing activities
• Utilise AI tools and emerging technologies to improve efficiency, research and content workflows
• Stay informed on developments within search, AI and digital marketing
• Identify innovative ways to improve campaign performance and service delivery

Skills & experience

• Minimum 4 years’ experience in SEO, preferably within an agency environment
• Strong understanding of technical SEO, on‑page SEO and link building
• Experience using Google Analytics 4, Google Search Console, SEMrush and/or Ahrefs
• Proven track record of improving rankings, organic traffic and conversions
• Experience managing multiple client accounts
• Excellent communication and presentation skills
• Strong analytical and problem‑solving abilities
• WordPress experience
• Working knowledge of HTML and CSS
• Full UK driving licence and access to a vehicle
• Confidence presenting to clients, stakeholders and prospective clients
• PPC experience
• UX/CRO knowledge
• Experience within B2B or local service‑based industries
• Experience supporting pitches and business development activities
• Understanding of AI‑assisted content and SEO workflows

The ideal candidate

• Commercially minded and focused on delivering results
• Confident speaking with clients and stakeholders
• Organised and capable of managing multiple projects simultaneously
• Proactive and comfortable taking ownership of campaigns
• Passionate about SEO and digital marketing
• A strong communicator who can explain technical concepts in a simple and practical way
• Someone who enjoys building relationships and becoming a trusted advisor to clients
• Take ownership of a portfolio of SEO clients
• Deliver measurable improvements in organic performance
• Lead client reporting and strategy meetings
• Support new business opportunities and pitches
• Improve internal SEO processes and efficiencies
• Build strong client relationships and become a trusted advisor
• Contribute to client retention, growth and overall agency success

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