E-Commerce & Performance Marketing Manager
Location: Bournemouth, Dorset
Contract: 12-month FTC
Job Overview
Drives revenue growth for complex, full-service product offerings on Amazon by aligning marketing strategies with broader business objectives. Leverages Amazon-specific tools and data insights (e.g., Vendor/Seller Central, advertising platforms, AMC and analytics) to effectively engage diverse customer segments and optimise campaign performance. Consistently delivers against sales and ROI targets by collaborating with cross-functional teams and leading coordinated marketing initiatives. Identifies and scales high-potential opportunities through keyword optimisation, content enhancement, and promotional strategies, contributing to increased visibility, conversion, and new business growth on the platform.
Essential Functions
- Develop and execute a dynamic Amazon-first digital strategy across Seller/Vendor Central, performance marketing (Amazon Ads) and to drive sales growth, visibility and conversion rate improvements.
- Own and optimise all Amazon marketing channels (Sponsored Products, Sponsored Brands, Sponsored Display & DSP), ensuring ROAS, TACoS and CAC targets are consistently achieved through structured testing and optimisation.
- Oversee Amazon listing optimisation, including keyword strategy, SEO, A+ Content, Brand Stores and conversion rate improvements.
- Drive ongoing development of the Amazon tech stack and data ecosystem, including reporting tools, AI-driven insights, keyword harvesting, and full funnel attribution across Amazon Ads and external traffic.
- Lead, mentor and develop the Performance Marketing team, ensuring best-in-class execution across Amazon advertising and marketplace management.
- Ensure the team delivers high-quality Amazon content, including optimised PDPs, enhanced brand content and creative aligned with marketplace best practice.
- Create and execute full-funnel Amazon advertising strategies across AMS (Sponsored Ads), Amazon DSP, and Prime Video, driving awareness, consideration, and conversion through integrated, data-led campaign planning and optimisation.
- Own and deliver Amazon sales and performance reporting translating data into actionable insights for clients.
- Advise clients on navigating Amazon’s ecosystem, including catalogue setup, compliance, retail readiness, inventory planning and scaling strategies for a full-funnel Amazon growth approach.
- Be responsible for any other reasonable tasks in relation to the overall role as required.
What we’re looking for
- Minimum of 2 years in similar role managing Amazon Ads
- Confident with data, reporting and Excel
- Organised, proactive and commercially focused
- Strong communication and stakeholder management skills
- Opportunity to shape strategy and make an impact
- Exposure to AI, analytics and innovative tools
If you enjoy combining data, creativity and commercial results, apply now and join a growing digital team.
Please note applicants must have the right to work in the UK. This role does not sponsor visa’s.
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