Digital Optimisation Analyst

Company: Sky
Apply for the Digital Optimisation Analyst
Location: West Lothian
Job Description:

Wedon’tjust believe in better. We make it happen.

Bettercontent. Better products. And bettercareers. 

Working inTech, Product or Data at Sky is about building the next and thenew. From broadband to broadcast, streaming to mobile, Sky Streamto Sky Glass, we never stand still. We optimise and innovate. Weturn bigideas into theproducts, content and services millions of people love. And we doit all right here atSky.

Role/Teamoverview

The DigitalOptimisation Analystis responsiblefor driving ahigh-performing, data-led digital experience across Sky Businessplatforms. The role focuses on turning user data into actionableinsight,establishingmeaningful performance metrics, and leadingoptimisation initiatives to improve reach, engagement, andconversion. Acting as a data evangelist, this role champions aculture of continuous improvement across customer-facing digitaljourneys.

Whatyou’lldo

  • Leaddigital optimisation across Sky Business platforms,owning the A/B testing framework, experimentation backlog, and CROroadmap

  • Useanalytics and insight tools toidentifyopportunities, delivering data-led recommendations toimprove traffic, engagement, and conversion

  • Manageand optimise onsite journeys, content, and funnels toenhance customer experience (CX) and performance

  • Collaboratewith cross-functional teams (UX/UI, developers,product, marketing) to deliver measurable improvements in webperformance

  • Translateexperimentation outcomes into clear recommendations,including impacts to SEO, paid media, and campaign effectiveness

  • Championa data-driven culture by evangelising analytics toolsand ensuring tracking accuracy, including consent and privacyconsiderations

Whatyou’ll bring:

  • Provenexperience in digital analytics, CRO, and optimisation(typically 5+ years in a similar role)

  • Stronghands-on experience with tools such as GoogleAnalytics, Adobe Analytics, GTM, and A/B testing platforms (e.g.Optimizely)

  • Demonstratedability to turn data into actionable insight, drivingmeasurable improvements in conversion and engagement

  • Solidunderstanding of SEO, paid media, digital marketingperformance, and customer journey optimisation

  • Experienceworking with developers, UX/UI teams, and presentinginsights to stakeholders at all levels

  • Excellentanalytical, communication, and stakeholder managementskills, with strong organisation and problem-solvingcapability

Benefitsandperks

There’sone thing peoplecan’tstop talking about when it comes to life at Sky:theperks.Here’sataster: 

  • Free Sky TV or NOWpackage, including Sky Sports and SkyCinema  

  • Pensionpackage with up to 9% employercontribution

  • Private healthcare withmental healthsupport

  • Aviva Digital GP anddentalinsurance

  • Discountson Sky products, including Sky Mobile, Sky Broadband,Sky Glass and SkyProtect 

  • Sharesaveand Techschemes

  • A range of Sky VIPrewards andexperiences 

Howyou’llwork

We’veadopted a hybrid working approach to give moreflexibility on where and how we work. The hybrid workingexpectations for this role are2daysin the office perweek.

Your officebase 

Livingston

SkyWatermark isourcentral site for Livingston, sitting between Glasgowand Edinburgh.Withvibrant office spaces, chill-out areas, andanonsitecanteen,it’sa greatplace to work andconnect. 

The nearesttrain station is Livingston North. A Skyshuttlebusrunsbetweenthe station and campus every 20minutesthroughout theday. Plus,there’s onsite parking available for cars,motorbikesand bicycles.

Whoweare

We’reSky, a leading media and entertainment company whoconnect millions with entertainment, sports, news and arts throughinnovative products and services. Working with us meansyou’llbe bringing the joy of a better experience to morepeople, every day. All so we can do better and deliver better forour customers,colleaguesand society.

Werean equal opportunity employer and value diversity atour company.We’rea Disability Confident Accredited Employer, andwelcome and encourage applications from allcandidates.Wewill look to ensure a fair and consistent experience for all andwill make reasonable adjustments to support you whereappropriate.Please flag any adjustments you need as early as youcan. 

Just so youknow: if your application is successful,we’llask you to complete a criminal record check. Anddepending on the role you have applied for and the nature of anyconvictions you may have, we might have to withdraw theoffer.

To be eligiblefor this role youare requiredto havethe appropriateright to work inthe UK. Please be aware Sky does not offer sponsorship for thisposition.

Tofind out more about working with us, search#LifeAtSkyon socialmedia.

Posted: July 14th, 2026