Role Overview
This is a pivotal leadership role responsible for shaping how giffgaff connects with its members through impactful, insight‑led retention campaigns. You’ll set the creative and strategic direction across the full campaign lifecycle, ensuring activity is distinctive, on brand, and consistently delivers against commercial and customer goals.
Responsibilities
- Lead end‑to‑end development and delivery of retention campaigns: diagnose business challenges, craft clear, compelling briefs, execute, optimise and conduct post‑campaign analysis.
- Collaborate with cross‑functional teams (product, media, member engagement) and agency partners to deliver a coordinated, always‑on approach to communications.
- Account for budgets, timelines and stakeholder alignment, ensuring campaigns are delivered efficiently and to high standards while embedding learnings to improve performance.
- Develop talent, strengthen collaboration and elevate creative standards across the wider organisation.
Key Qualifications
- Significant experience in a senior campaign leadership role, either agency or in‑house.
- Proven track record of delivering campaigns that drive brand and retention performance.
- Expertise managing end‑to‑end campaign and creative development processes.
- Strong stakeholder management experience with the ability to navigate complex approvals.
- Experience managing and developing high‑performing teams.
Desired Competencies
- Strong strategic thinking with the ability to translate challenges into impactful briefs.
- Excellent creative judgement and ability to deliver standout campaigns.
- Experience with creative testing methodologies and optimisation approaches.
- Understanding of brand design systems and evolving visual identity.
- Experience working collaboratively with internal creative teams and external agencies.
Benefits & Culture
Benefits include a competitive salary and a comprehensive rewards package designed to support you and your loved ones. You’ll have the flexibility of hybrid working and access to the resources that enable great collaboration, whether remote or in our leafy Uxbridge office.
giffgaff is a certified B Corp, with a focus on flexibility, value and mutual good. You will join a diverse and inclusive culture that empowers everyone to bring their best selves to work.
Location
Uxbridge, West London (hybrid or remote options available).
Job Type
Full Time.
Reference
Ref # 74597.
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