Definition Gyms is an independent premium gym brand based in Tonbridge, Kent. Serious training environment, dark industrial spaces, and a member community that turns up. Our standard is simple: by any means necessary.
Site One is established and trading well. Site Two is in motion. We will be five sites by 2031 — and we are hiring the person who runs all of it.
Role Description
Most director jobs in this industry hand you someone else’s playbook and a reporting line to match. This one hands you the keys to the whole business.
This is a full-time role based in Tonbridge, Kent, with travel across sites as we grow. You take full operational control. Every site, every team member and every function reports to you. The owner is stepping out of day-to-day operations for good and will keep exactly two things: finding and funding new sites, and guarding the brand. Everything else becomes yours.
Your relationship with the owner is board-level: monthly numbers, quarterly strategy. No daily involvement, no second-guessing, no running ideas up a flagpole.
What you’ll own:
- The full P&L across all sites, with hard profit targets per site
- The Site Two launch end to end, then the playbook that opens Three, Four and Five
- Hiring and developing general managers — the leadership bench beneath you
- Membership growth, retention and secondary revenue
- Operational standards, compliance, and health and safety across the estate
- The systems and reporting the owner can read from anywhere in the world
Twelve months in, success looks like this: Site Two open and trading, Site One running to standard without a minute of the owner’s time, a general manager bench strong enough to staff the next opening, and a business that improved while the owner was out of the country.
The honest bit: this role is not for someone who wants direction. There is no head office, no framework to inherit and nowhere to hide. If you need a weekly steer, this will not work for you. If you have spent years running someone else’s growth and want the authority, the accountability and real ownership on the table, this is the job that almost never gets advertised in this industry. It just did.
The package: competitive base salary, discussed openly at the first conversation. Equity earn-in — genuine ownership that vests as sites open and profit targets are held, not a token scheme. And the autonomy the title implies.
Qualifications
Required:
- A proven multi‑site track record in the fitness industry, with numbers you can show us
- You have opened at least one new site end to end
- You have owned a multi‑site P&L and hit your targets
- You have hired, developed and, where needed, replaced general managers
Preferred:
- You were the operator behind a successful scale‑up — the person who did the work of growing from one site to many while someone else’s name was on the door
- You have taken over an owner‑run business and systemised it
- To apply: submit your CV with a short note on the multi‑site record you would want us to check. Every application gets a reply.
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