Company: WMX/Warner Music/Atlantic Records
Role Overview
As the Senior Brand Manager – Merchandise, you will be a dedicated merchandise lead for WMX. Reporting directly to the Artist and Brand Director, you will manage the day‑to‑day execution of merchandise strategies for a diverse roster ranging from developing artists to established global acts. You will act as a crucial link between label teams, artist management, and WMX’s internal departments to ensure merchandise campaigns are delivered on time, on budget, and to the highest creative standard. E‑commerce plays a large part for this role and creating great products, campaigns and driving sales for our artists. The role also works across touring, retail, licensing, VIP, experiential and label marketing teams.
Key Responsibilities
- Day‑to‑Day Liaison: Serve as the primary daily contact for artist managers and label contacts regarding all merchandise needs and report executive‑level summaries for label leads.
- Artist Development: Work closely with the Director to tailor merchandise strategies to the artist’s career stage, guiding developing artists through their first merch drops while scaling up operations for established acts.
- Cross‑Functional Execution: Coordinate seamlessly with internal departments (Creative, E‑commerce, Production, VIP, and Pop‑ups) to ensure all elements of a campaign are executed flawlessly.
- Calendar Management: Build, maintain, and enforce merchandise calendars, ensuring product ranges are planned and delivered in time for key moments and achieving commercial objectives (touring, album releases, D2C drops).
- Marketing Collaboration: Work closely with the central and label marketing teams to ensure full support for product launches.
- Creative Collaboration: Brief the creative teams effectively, bringing an understanding of current fashion trends and the specific aesthetic of your artists to the table.
- Quality Control: Review samples and production proofs to ensure the final product authentically represents the artist and meets WMX’s quality standards.
- Campaign Tracking: Project manage multiple merchandise drops simultaneously, keeping all stakeholders updated on timelines, production statuses, commercial results and delivery dates.
- Budget Administration: Track day‑to‑day campaign spending, ensuring production and marketing costs align with the allocated budgets and profitability goals set by the Director.
Requirements & Skills
- Proven extensive experience in brand management, merchandise, licensing, or marketing, preferably within the music, entertainment, or fashion industries.
Working Conditions
This position requires a minimum of 3 days per week in the office. We value in‑office collaboration, which is essential for talent development and strong working relationships.
Equal Opportunity
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion, belief, age, sex, sexual orientation, gender identity, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.
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