Pricing Director

Responsible for leading pricing, commission and commercial optimisation strategy across a regulated insurance portfolio, driving sustainable growth, profitability and customer value.

Key responsibilities include:

• Developing and executing pricing and commission strategies that balance commercial performance, customer outcomes and regulatory requirements.
• Leading pricing optimisation across acquisition, renewal and retention journeys using advanced analytics, customer lifetime value (LTV) modelling and propensity modelling.
• Designing and embedding proprietary pricing and risk-scoring methodologies to enhance insurer pricing strategies and improve competitiveness.
• Leveraging customer, behavioural and transactional data to generate pricing insights and support commercial decision-making.
• Partnering with insurers, underwriting and actuarial teams to influence pricing approaches, negotiate commercial arrangements and deliver joint optimisation initiatives.
• Ensuring pricing frameworks comply with regulatory expectations relating to fair value, customer outcomes, affordability and conduct risk.
• Supporting business planning through forecasting, scenario modelling, performance analysis and pricing recommendations.
• Establishing robust pricing governance, management information and risk controls.
• Building and leading high-performing pricing and analytics teams while promoting a data-driven, customer-focused culture.

Key Skills & Experience

• Senior leadership experience in insurance pricing, analytics, commercial strategy or related financial services disciplines.
• Expertise in pricing optimisation, commission management, customer lifetime value modelling and predictive analytics.
• Strong understanding of underwriting, insurance economics, profitability drivers and regulatory pricing frameworks.
• Proven ability to translate complex data into actionable commercial strategies.
• Experience influencing senior stakeholders, insurers, actuarial functions and governance committees.
• Track record of delivering commercial growth, margin improvement and enhanced customer outcomes within regulated environments.

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