Global Media Strategy & Effectiveness Lead

The Economist is looking for a strategic Head of Media Planning and Effectiveness to lead global media planning and maximize ROI for their B2C subscription business. You will work cross-functionally, utilizing tools like media mix modeling and audience insights to execute effective brand and acquisition marketing campaigns.

The ideal candidate has proven experience in a data-driven marketing environment and will focus on optimizing the channel mix, measuring campaign effectiveness, and managing budgets across diverse media platforms.

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