E-commerce Content & Digital Shelf Specialist
Location: Reading (Hybrid – 3 days per week in office)
The Opportunity
This is a key hire within a newly formed, high-priority e-commerce function, created to drive significant growth across Amazon and leading UK retailers such as Boots and Superdrug.
As the E-commerce Content & Digital Shelf Specialist, you’ll take ownership of how products appear online—ensuring best-in-class content, strong visibility, and high conversion across all digital shelf environments.
Working closely with Amazon, activation, and brand teams, you’ll play a central role in replicating Amazon-level excellence across the wider retailer landscape, directly impacting sales performance and customer experience.
The Role
This is a hands‑on, execution‑focused role responsible for the creation, optimisation, and governance of e‑commerce content across multiple channels.
- Own Product Detail Page (PDP) execution across Amazon and key retailers
- Create and optimise:
- Bullet points
- Descriptions
- Manage content through PIM / retailer platforms, ensuring accuracy and consistency
- Track and optimise key digital shelf KPIs:
- Conversion
- Content quality scores
- Use analytics and insight tools to identify opportunities for improvement
- Run A/B testing across PDP elements (imagery, copy, layouts)
- Work closely with activation and Amazon teams to support campaigns, launches and promotional activity
What We’re Looking For
We’re looking for a detail‑driven, commercially aware e‑commerce specialist who understands how content drives performance.
Ideal candidates will have:
- 2–4+ years’ experience in e‑commerce content, digital shelf, or online merchandising
- Proven experience working with:
- Amazon PDPs and/or major retailer platforms (Boots, Tesco, etc.)
- Strong understanding of:
- Search / SEO principles within e‑commerce
- Conversion drivers on product pages
- Experience using:
- PIM / DAM systems
- Digital shelf analytics tools
- Excellent copywriting skills, with the ability to translate product features into clear consumer benefits
- High attention to detail and strong execution capability
What Makes This Role Different
- Opportunity to own and shape digital shelf excellence across the entire retailer ecosystem
- Direct impact on sales via content optimisation and conversion improvement
- Exposure to:
- Collaboration across Activation, Amazon and Brand teams
- Part of a newly built team with high visibility and strategic importance
Why Join
- Be part of a business targeting significant e‑commerce growth to 2030
- Join a team being built from the ground up with strong investment
- Gain ownership in an area that directly drives online revenue performance
- Work in a fast‑paced, entrepreneurial environment with real influence
This role is critical in solving a common industry challenge: inconsistent content quality across retailers.
While Amazon performance is strong, there is a clear opportunity to elevate digital shelf execution across Boots, Superdrug and other partners. This position is ideal for candidates who:
- Come from Amazon or e‑commerce agencies, or
- Have experience managing PDP content at scale within FMCG or marketplace environments
The role offers strong ownership and the chance to become a go‑to expert in digital shelf excellence, making it highly attractive for those looking to specialise in content and conversion within e‑commerce.
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