Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world‑class award‑winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated its 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
About the Role
WPP Onefluence is seeking a dynamic and trend‑savvy Influencer Marketing Manager for a 5 month FTC (with a view to be extended further and eventually turned permanent) to join our team dedicated to a large beauty client. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L’Oréal’s brand objectives. You will lead a team of Influencer Executives and work closely with clients to ensure seamless campaign execution and impactful results.
Responsibilities
- Develop and implement a comprehensive influencer marketing strategy aligned with brand objectives.
- Identify key influencer segments (macro, micro, nano, celebrity, etc.) and determine collaboration models suited to campaign goals.
- Collaborate with brand, social, PR and e‑commerce teams to integrate influencer activity into wider marketing campaigns.
- Manage annual and campaign budgets for influencer marketing initiatives.
Influencer Relationship Management
- Build and maintain strong relationships with influencers, agencies and talent managers.
- Oversee influencer outreach, negotiation and contracting processes.
- Manage influencer onboarding, creative briefings and ensure all content aligns with brand guidelines.
- Foster long‑term ambassador relationships with high‑performing partners.
Campaign Execution
- Lead the end‑to‑end process of paid influencer campaigns – from ideation to content delivery and performance analysis.
- Manage product seeding and gifting initiatives to drive organic advocacy.
- Ensure compliance with advertising standards and disclosure regulations (ASA, FTC, etc.).
Data‑Driven Insights
- Utilise data and analytics to measure campaign performance, providing actionable insights and recommendations for optimisation.
- Regularly report on key metrics and KPIs, showcasing the impact and ROI of influencer marketing activities.
Trend Analysis & Innovation
- Stay up to date with the latest trends in social media, influencer marketing and the beauty industry.
- Continuously explore new platforms, tools and strategies to keep our influencer marketing efforts ahead of the curve.
- Be responsible for trend‑led activations inclusive of brief and campaign output within a tight timeframe to position L’Oréal at the centre of culture.
Platform & Industry Knowledge
- Maintain a deep understanding of all relevant social media platforms, including Instagram, YouTube, TikTok and emerging channels.
- Develop and nurture relationships with key influencers and industry partners.
- Passion for beauty, skincare and cosmetics.
- Familiarity with both mass‑market and luxury beauty sectors.
- Experience working with both paid and organic influencer programmes.
Qualifications & Skills
- 5–6 years of experience in influencer marketing, talent management or digital brand marketing.
- Strong understanding of influencer ecosystems, especially on Instagram, TikTok, YouTube, Snap Chat and emerging platforms.
- Proven track record in managing influencer campaigns from strategy to execution.
- Excellent relationship management, negotiation and communication skills.
- Strong analytical and organisational skills with attention to detail.
- Familiarity with influencer marketing tools and platforms (e.g., Traackr).
- Creative mindset with the ability to identify and leverage cultural and social trends.
If you are a results‑oriented, strategic and creative individual with a passion for influencer marketing, we would love to hear from you. Join our team and help us develop “best in class” ongoing influencer programmes that integrate into our clients’ overall strategies.
Benefits
- 25 days annual leave + 1 Volunteer Day
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
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