Product Marketing Manager, International Product Marketing
Ring of Security Limited (UK) is seeking an experienced Product Marketing Manager to lead product marketing strategy for Ring & Blink across international markets. The role will drive end-to-end go-to-market execution, from strategic positioning to launch campaign support, ensuring our devices resonate with customers across diverse markets and channels.
Responsibilities
- Develop comprehensive go-to-market strategies with international positioning and market-specific nuances for Ring & Blink products.
- Lead product launch strategy, positioning, and localisation, and manage end-to-end launch processes including timelines, prioritisation, and content review across all channels.
- Provide final approval of all product marketing launch content across Ring.com, Amazon.com, PR, and channel marketing.
- Support 360 launch campaign development and strategy for product launch activations outside promotional periods, overseeing execution across social, PR, CRM, and channel marketing.
- Own Product Finder (Zoovu) strategy and execution on Ring.com for UK, DE, and FR markets, including project management, testing, merchandising and stakeholder management.
- Collaborate with ecommerce, content, and creative teams on CRO/UX/UI improvements.
- Manage Brand Store merchandising, including promo merchandising (homepage and deals banners) and product page updates for new launches and promotional products.
- Utilise competitive and customer analysis at category, device and feature levels to inform positioning and strategy.
- Support offline channel marketing initiatives through review of materials, training modules, and presentations.
- Partner closely with international marketing, retail, GTM organisations, creative teams, and US PMM counterparts to align global and local strategies.
- Adapt US product positioning for international markets while maintaining brand consistency.
- Manage stakeholder relationships across multiple teams and geographies.
Qualifications
- Basic Qualifications
- Experienced product marketer, preferably in consumer electronics or technology products.
- Proven track record of leading successful product launches across multiple markets.
- Strong understanding of international market dynamics and localisation requirements.
- Experience managing end-to-end marketing campaigns across digital and traditional channels.
- Demonstrated ability to develop compelling product positioning and messaging.
- Experience with ecommerce platforms and conversion rate optimisation.
- Excellent project management skills with ability to manage multiple priorities simultaneously.
- Strong analytical skills and data-driven decision-making approach.
- Experience using data and metrics to drive improvements, including Excel or Tableau.
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience managing and measuring marketing performance in various channels.
- Experience managing external partners to develop marketing programmes.
- Experience presenting ideas to various levels of an organization to gain support for initiatives.
- Experience with A/B testing and customer research methodologies.
- Familiarity with tools like Zoovu or similar product recommendation platforms.
- Preferred Qualifications
- Knowledge of European markets (UK, DE, FR) and cultural nuances.
- Background in both B2C and retail channel marketing.
- Experience working in matrixed, cross-functional organisations.
- Fluency in additional European languages.
Key Competencies
- Execution Excellence – strong attention to detail with the ability to deliver high-quality work under tight deadlines.
- Customer Obsession – deep understanding of customer needs and the ability to translate insights into compelling marketing.
- Strategic Thinking – ability to develop market-specific strategies while maintaining global brand consistency.
- Influence & Communication – excellent stakeholder management and ability to gain buy-in across diverse teams.
- Adaptability – comfortable working in a fast-paced environment with changing priorities.
- Ownership – takes full accountability for outcomes and drives initiatives to completion.
About the Team
You will join the International Product Marketing team within Ring & Blink Marketing, working closely with US PMM counterparts and cross-functional partners across marketing, retail, creative, and product teams. This role reports to the Head of International Product Marketing and collaborates extensively with the broader marketing organization to drive product excellence across international markets.
Equal Opportunity Statement
Ring of Security Limited is an equal opportunity employer. We do not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, or any other protected status. We value diversity and inclusion and are committed to providing a workplace that encourages and rewards a broad range of talents and experiences.
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