Senior Account Director

• Join us to shape the future of Social Commerce across EMEA. Drive TikTok Shop growth, develop high-performing teams, and deliver measurable results for global brands
• This role reports to Director, Commerce (EMEA) and line-manges the Commerce delivery team (Senior Account Manager, Senior Account Executive and Affiliate Community Manager)
• As Senior Account Director, Commerce, you are the senior leader for our Social Commerce & Affiliate offering across EMEA – accountable for both the standard of client delivery and the development of the team that delivers it
• You lead and line-manage the Commerce delivery team, set the bar for delivery quality, client satisfaction and retention across the portfolio, and act as a senior client partner on our most important accounts
• You are a key partner to the Commercial team on pitches and growth, bringing operational, strategic, costing, timeline and feasibility input, and you own commerce delivery standards end to end – from performance strategy through to reporting and optimisation
• You work alongside Client Services to deliver one unified, best-in-class client experience
• This role requires deep, demonstrable TikTok Shop and affiliate expertise, strong commercial judgement, and proven people leadership – someone who raises standards through their team, not just their own accounts
• 3 best things about the job:
• Lead and grow a high-performing team
• Lead and line-manage the Commerce delivery team (Senior Account Manager, Affiliate Community Manager and Senior Account Executive), ensuring consistently high standards of delivery, strong client satisfaction and long-term client retention
• Own client strategy across culture and conversion
• Lead client strategy across TikTok shop, affiliate and emerging social commerce, turning creator-first content into measurable GMV, AOV and ROAS for global brands
• Shape the offering and win new business
• Partner with Commercial on pitches and growth, bringing the operational, strategic and commercial input that turns a market-leading offering into won business
• Measures of success – in the first few months, you will have:
• Embedded into the EMEA Commerce team and built strong working relationships across Client Services, Creative Operations, Commercial and Paid Media
• Taken line-management responsibility for the Commerce delivery team, with clear development plans and ways of working in place
• Developed a clear command of Influencer’s Commerce & Affiliate framework, creator tiers and cross-platform commerce ecosystem (affiliate networks, TikTok Shop, YouTube Shopping, Meta Commerce)
• Established consistent delivery, quality and reporting standards across the Commerce portfolio
• Shaped the Social Commerce & Affiliate product offering and supported the Sales team on at least one live pitch or client response
• Supported the Commercial team on at least one live pitch or growth opportunity, providing costing, timeline and feasibility input
• Build confidence in how the Commerce product drives measurable outcomes – GMV, AOV and ROAS – across the portfolio
• Roles & responsibilities:
• Lead and line-manage the Commerce delivery team (Account Director, Senior Account Manager and Senior Account Executive), ensuring consistently high standards of delivery, strong client satisfaction and long-term client retention
• Act as a senior partner to clients, maintaining exceptional service standards across all workstreams
• Own the Social Commerce & Affiliate delivery standard across the portfolio – performance strategy, delivery, analysis, reporting and optimisation
• Support the Commercial team on pitches and growth opportunities, providing operational, strategic, costing, timeline and feasibility input on proposed campaign approaches and creative ideas
• Set the TikTok Shop strategy and oversee execution across creator, seller and live shopping across the team’s accounts
• Own senior relationships across TikTok Shop and affiliate networks (Impact, Awin, CJ, Rakuten, Partnerize) and social commerce platforms (ShopMy, Meta Commerce, YouTube Shopping)
• Maintain oversight of campaign delivery standards, supporting escalation management where required across timelines, budgets, scope or client concerns
• Be highly immersed in Influencer’s product and operational ecosystem, proactively contributing ideas and feedback to improve internal systems, workflows, reporting capabilities and overall business efficiency
• Be a commerce-confident presence in front of clients, able to speak credibly across paid media and the wider performance strategy, not just organic social commerce and affiliate
• Act as the commerce and affiliate SME across the business, a trusted resource that Client Services, Commercial and Creative Operations rely on for briefs, pitches and delivery
• Foster a collaborative, positive and solutions-oriented team culture through strong communication, approachability and leadership by example
• Ensure quality, profitability and operational rigour across the portfolio, managing campaigns through Waves

Benefits

• Private Healthcare: We’ve got you covered for a range of healthcare needs
• Enhance Parental Leave: We support our people with big life changes
• Employee Assistance Programme (EAP): We provide confidential counselling for our people as well as financial and legal support
• Hybrid Working Model: We understand that your best work doesn’t need to be in our offices. That’s why we offer our people the option to work from home for two days a week
• Enhanced Annual Leave/Paid Time Off: So you can enjoy more time on personal interests and with family
• Flex National Holidays: We have a globally diverse team, so you have the choice of swapping national holidays to align with those that matter to you
• End of Year Closure: Enjoy our gift to you with paid time off at the end of the year, in addition to your annual leave
• Flexible Working: Start and finish times that can be flexed to support you
• Work from Anywhere Policy: Enjoy the freedom to work from where you want
• Dog Friendly Office: Your four-legged friends are always welcome in our office
• Influencer Tenure Programme: We appreciate the loyalty of our people by offering rewards based on the time spent working with us
• Regular Team Socials, Summer & End of Year Parties: To celebrate our success and all the amazing work our people do to achieve these
• Recognition Platform: A space for our people to celebrate each other and award points that can be converted to discounted purchases and experiences
• Learning & Development Budget: Development training to support all of our people to feel confident in their growth at any stage of their career

Strong operational judgement – escalation management across timelines, budgets, scope and client concerns

Deep, demonstrable knowledge of TikTok Shop (creator, seller and live shopping)

Experience supporting pitches and new business, including costing, timeline and feasibility input

Experience owning client strategy and delivery for commerce or performance products across a portfolio

Proven people leadership – line-managing, developing and getting the best from a delivery team

Client-facing gravitas – confident presenting strategy and results to senior stakeholders

Calm, organised and solutions-oriented, leading by example

Commercially fluent: comfortable owning and reporting on GMV, AOV, CPA, CAC and ROAS

8+ years’ experience in social commerce, affiliate and/or influencer performance (agency or brand side) with a track record of delivering commercial outcomes

Experience with affiliate networks (Awin, Impact, Partnerize etc.)

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