Major Events Spectator Experience Manager
A bit about us: Liverpool is home to vibrant, energetic, and engaged communities, people who take real ownership of their local area and are passionate about making our city a better place. We’ve got ambitious targets to meet and we need people who are driven, dynamic and ready to deliver the very best for our communities. Public service is more important than ever, and this role represents a real opportunity to make a difference to our communities by transforming the way we work and placing our residents at the heart of everything we do. Working at Liverpool City Council provides an opportunity to contribute to the community and make a positive impact on the lives of residents. Our values shape how we work to deliver public services, and how we communicate with the residents we serve. We care about the best outcomes for local people, through our public services.
Culture and Events: Liverpool delivers world-class culture, major international sporting events, unforgettable experiences, and city-defining moments that bring people together, tell Liverpool’s stories, and showcase our city on the global stage. Liverpool will host some of the most exciting sporting events in Europe over the coming years, including UEFA EURO 2028, the Tour de France Stage Finish and the Inclusive Sport and Culture Festival.
Why this role matters: If you want a career where no two days are the same, where collaboration meets creativity, and where your work directly shapes how residents, visitors and international fans experience Liverpool, this is the opportunity for you.
The role
The Spectator Experience Manager will lead the planning, coordination and delivery of Liverpool’s city-wide spectator and fan experience across major sporting events.
Key responsibilities
- Lead the planning, coordination and delivery of the city-wide spectator and fan experience across major sporting events.
- Act as the voice of the spectator, ensuring event planning and delivery across multiple partners is informed by spectator needs and aligned to defined experience standards.
- Oversee the end-to-end visitor journey, from arrival in the city through to departure, identifying opportunities to enhance engagement, dwell time and economic impact across Liverpool.
- Co‑ordinate city activations, fan zones, live sites, cultural programming, city dressing and visitor information to create a welcoming, safe and memorable experience.
- Work closely with operational, transport, accessibility, marketing, cultural programming and stakeholder teams to ensure integrated event delivery.
- Gather insights, capture feedback and lead continuous improvement, helping Liverpool build a lasting reputation for exceptional major event experiences.
Benefits
- At least 27 days holiday, plus bank holidays, rising to at least 32 after 5 years’ service (pro rata if part time) – option to purchase further days.
- Agile working (role dependent) – a “Flexibility First” approach to agile working, where flexibility is the norm rather than the exception.
- Part of the Local Government Pension Scheme – option to join the AVC Scheme.
- Progression – opportunities and training through a wide range of high quality learning.
- Health and Wellbeing – offer including Employee Assistance Programme.
- Cycle to Work and Travel Pass Schemes.
- Drive Time – a salary sacrifice car lease scheme.
- Family friendly policies with enhanced leave.
- Discounted Gym Memberships.
- Employee Volunteering Scheme.
- Medicash.
Equal Opportunities Statement
Liverpool City Council is committed to fostering a workforce representative of the communities we serve. As an Equal Opportunities Employer, we believe in appointing candidates based on their skills, experience, qualifications, and abilities. To support this commitment, we guarantee an interview to candidates from under-represented groups who meet the minimum essential criteria for the role. If you require any reasonable adjustments in line with the Equality Act 2010, such as an application form in a different format or additional time to complete your application, please contact us at recruitment@liverpool.gov.uk.
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