Store Manager

Responsibilities

• Oversee full day-to-day studio operations, including staff scheduling, inventory, hygiene standards, and overall client experience
• Personally perform nail and lash services while serving as the technical benchmark for the team
• Design and deliver staff training programs to ensure consistent service quality and brand standards
• Manage the salon’s social media presence and growth across Xiaohongshu (RED), TikTok, and Instagram — content planning, posting cadence, engagement, and influencer collaborations
• Track key performance metrics (revenue, average ticket size, repeat rate) and implement improvement initiatives
• Handle customer complaints and escalations professionally to protect the salon’s reputation
• Support recruitment, interviewing, and onboarding of new staff

Requirements

• 5–10 years of management experience in a premium nail/lash/beauty studio with prior experience independently running a store preferred
• Strong hands‑on skills in both nail and lash services, with the ability to perform treatments and train others
• Proven store operations experience: scheduling, inventory, cost control, team management
• Hands‑on social media operations experience, familiar with content strategies on Xiaohongshu, TikTok, and Instagram
• Fluent Mandarin preferred (for communicating with the technician team and local client base)
• Good English communication skills
• Strong execution and results‑driven mindset; able to independently resolve day‑to‑day operational issues
• Experience building or leading training programs is a plus

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