Business Analyst / Project Manager – CRM(+) 12 months / 18 months Fixed Term Contract
Full-time
Location: London, UK. Hybrid work model: Employees work in a hybrid model balancing collaboration in our office and remote work.
We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.
About the Role
We are seeking an experienced Senior Business Analyst (with project delivery responsibility) to lead the CRM and adjacent workstreams within the WildBrain CPLG Digital Transformation program. This role is first and foremost a business analysis and process re‑engineering position, with accountability for ensuring the CRM solution is grounded in clear, optimised business processes and well‑defined requirements.
The role owns business process discovery, future‑state design and requirements definition, acting as the bridge between business teams and technical delivery resources (including external CRM vendors). Light‑touch project management responsibilities ensure the workstream remains on track, coordinated and aligned with the wider programme.
Business Analysis & Process Re‑engineering (Primary Focus)
- Lead end‑to‑end business process discovery across all CRM‑impacted teams
- Document current‑state (“as‑is”) processes, pain points and inefficiencies
- Design future‑state (“to‑be”) processes aligned to CRM capabilities, transformation objectives and operational reality
- Facilitate process workshops, walkthroughs and validation sessions with cross‑functional stakeholders
- Produce clear, high‑quality process maps, user journeys and operating models
Requirements Definition & Functional Design
- Lead requirements elicitation across business, operations and commercial teams
- Translate business processes into clear functional and non‑functional requirements suitable for CRM configuration and build
- Maintain strong traceability between business needs, process designs and system requirements
- Own and maintain the CRM requirements backlog, supporting prioritisation decisions with the Program Lead
- Act as the primary interface between business stakeholders and technical delivery teams, including external CRM vendors
- Explain business intent, constraints and priorities to technical teams in clear, unambiguous terms
- Review solution designs to ensure they align to agreed processes and business outcomes
- Support data, integration and reporting discussions to ensure end‑to‑end CRM workflows function effectively
Delivery Coordination & Workstream Management (Secondary Focus)
- Accountable for delivery of the CRM workstream within agreed scope, timeline and budget
- Maintain a pragmatic workstream plan, tracking milestones, dependencies and risks
- Facilitate regular working sessions, stand‑ups and delivery check‑ins
- Provide clear status updates, issue logs and decision tracking to the Program Lead
- Escalate risks and dependencies early to support programme‑level decision‑making
Qualifications
- Strong, demonstrable experience as a Business Analyst, with deep capability in process mapping and re‑engineering
- Proven experience defining CRM‑related requirements and supporting system delivery
- Expertise in facilitating process and requirements workshops with diverse stakeholder groups
- Ability to translate complex business workflows into structured, consumable documentation
- Experience working closely with external system vendors and internal technical teams
- Hands‑on experience with CRM platforms (e.g. Dynamics, HubSpot or similar)
- Familiarity with contract drafting workflow management and automation
- Experience operating within a multi‑workstream transformation programme
- Familiarity with CRM integrations, data models or reporting considerations
Personal Attributes
- Highly analytical, structured and detail‑oriented
- Comfortable challenging business thinking to simplify and optimise processes
- Strong facilitator with the credibility to guide senior stakeholders through change
- Pragmatic and outcomes‑focused, balancing ideal process design with delivery reality
- Confident operating with limited direction while staying aligned to programme goals
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment
Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
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