Responsibilities
As part of a small and experienced core team, the Digital Performance Manager role is both hands‑on and strategic and your day‑to‑day work will be key to delivering and shaping the future direction and growth of the business.
- Strategy Development: Develop, plan and implement a comprehensive SEO and digital advertising strategy tailored to the company’s objectives of improving SERPs ranking, driving traffic and generating revenue.
- Campaign Management: Manage the day‑to‑day operations of paid campaigns, including budget allocation, bid management and ad copy creative optimisation.
- Data‑Driven: Utilise all available data to seek out gaps and new opportunities and formulate this into an executable strategy. Create detailed quarterly plans across all aspects of SEO with achievements so far and recommendations for the next quarter.
- Keyword Research: Perform keyword research and content gap analysis to identify and optimise content and monitor the performance of keywords to maximise ROI.
- Management Reporting: Develop and present detailed reports on campaign performance, including ROAS, conversions, revenue and other KPIs to stakeholders.
- A/B Testing: Conduct A/B testing on various campaign elements to identify the best‑performing paid strategies.
- Technical SEO & Audits: Conduct audits and monitor website performance and resolve any issues that affect search performance using tools such as Screaming Frog, Ahrefs and SEM Rush. This includes optimising site structure, improving page speed, and monitoring Core Web Vitals.
- Content Optimisation: Work closely with the content, brand and product teams to ensure that content is optimised for search engines and addresses the needs of our target audience.
- Outreach Campaign Management: Develop and execute effective outreach and link building strategies to build effective backlink strategies and enhance domain authority and rankings.
- Analytics and Reporting: Monitor and analyse daily performance metrics with SEO tools such as GA4 and GSC to understand SEO strategy performance and recognise when action is required. Provide regular updates to senior management.
- Insights & Trends: Analyse website data and also the paid search data to identify insights and keyword trends to achieve first‑page search engine rankings.
- Market and Competitor Analysis: Analyse competitor campaigns and market trends to identify opportunities and insights.
- Training and Collaboration: Provide SEO training, support and insights to other members of the merchandise, brand, content and product teams. Collaborate with various departments to align SEO with broader marketing strategies.
- Stay Informed: Keep up to date with the latest industry news, trends, best practices, search engine algorithms, and share knowledge with the team.
Experience
- Experience in digital performance management (agency or in‑house), preferably in a large e‑commerce store environment.
- Solid understanding of the core aspects of digital performance (content, technical, off‑site).
- Solid understanding of the core aspects of PPC and managing data feeds for Google Shopping.
- Proficient in the use of Google Ads, Bing Ads, Google Analytics, Facebook Ads Manager, Google Search Console, Merchant Centre, Ahrefs, Excel and other data tools.
- Exceptional analytical skills, with a solid understanding of web metrics and digital analytics with the ability to analyse data and provide actionable insights.
- Analytically minded and proficient in the use of Google Analytics, Google Search Console, Ahrefs, Screaming Frog and other SEO tools.
- Solid technical acumen, displaying working knowledge of HTML, CSS, and JavaScript, and understanding how they impact SEO.
- Good ability to evaluate content quality from both an editorial and SEO perspective.
- Experience managing a team, their workflow and assisting in their own professional development.
- Ability to define structured plans, clear communication and foster collaboration to ensure timely delivery of work within an ambiguous, fast‑paced environment.
- Excellent written and verbal communication skills.
- Willingness to engage in the ways of working in a large, trading‑focused business with the ability to work independently and collaboratively within a cross‑functional and international team structure.
What’s in it for you?
As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance‑related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.
To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work. We also want to make the recruitment process as inclusive as possible for everyone.
Unfortunately, we are unable to offer visa sponsorship for this role.
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