Program Manager, Creative (Global Brand Marketing)

Creative Program Manager

We’re looking for a Creative Program Manager to bring operational excellence to our global brand campaigns.

Role Overview

This is not a traditional project management role. You will act as the central operator across Brand, Creative, Growth Marketing, and local markets, owning the systems, processes, and rigor required to deliver high-quality work, efficiently and consistently. You will partner closely with Brand Managers, who define strategy and market needs, and ensure campaigns are executed flawlessly, on time, on budget, and at a high creative bar. This role is critical to scaling our brand efforts globally. It requires someone who is detail-obsessed, highly proactive, and comfortable holding teams to a high standard.

Your tasks and responsibilities will include:

• Drive execution of global brand campaigns across multiple markets and channels
• Build and manage clear, realistic timelines, and hold teams accountable to them
• Ensure every deliverable is on brief, on time, and meets a high quality bar
• Identify risks early and proactively solve for them before they impact delivery
• Creative Workflow & Approvals
• Own the end-to-end creative development process (brief → concept → production → delivery)
• Lead creative routing and approvals, ensuring feedback is clear, consolidated, and actionable
• Run efficient creative reviews and leadership checkpoints
• Maintain momentum with driving clear achievable deadlines and clear ownership.
• Production & Delivery Excellence
• Oversee production across internal teams and external agencies (shoot, edit, post)
• Ensure assets are delivered accurately, on spec, and ready for deployment across channels and markets
• Bring rigor and clarity to production planning, execution, and asset management
• Global & Local Alignment
• Act as the connective tissue between global brand and local markets
• Ensure alignment on deliverables, timelines, and expectations
• Enable Brand Managers to execute effectively by removing ambiguity and driving clarity
• Bring structure to localization and transcreation workflows
• Budget & Resource Management
• Own tracking and management of campaign and production budgets
• Ensure spend is aligned to scope and priorities
• Drive accountability across agencies and internal teams on cost and efficiency
• Process & Operational Rigor
• Build and improve creative workflows, systems, and tools
• Define clear ways of working across teams and markets
• Eliminate inefficiencies and drive faster, better execution over time
• Raise the bar for how campaigns are delivered at tonies

What we are looking for:

• Extensive experience in creative program management, production, or campaign operations
• Proven experience delivering integrated, multi-channel campaigns
• Experience working across global markets and localization workflows

Operator Profile

• Exceptional organizational skills whereby you bring structure to ambiguity
• Strong production knowledge. You understand how great work actually gets made
• Highly proactive. You don’t wait for problems, you anticipate and solve them
• Detail-oriented to a fault, catching what others miss
• Comfortable holding teams accountable, including senior stakeholders
• Clear, concise communicator, especially when managing feedback and approvals

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