Head of Marketing – Fitness, Social Impact

Responsibilities

• Own and deliver the integrated marketing plan across Fitness and Social Responsibility, aligning all channels to commercial and charitable priorities
• Turn trading goals into clear, actionable marketing plans—managing budgets, channel mix, dependencies and priorities
• Lead a virtual team and agency partners to deliver joined-up campaigns and always-on activity from brief to evaluation
• Be accountable for marketing’s contribution to key trading metrics, including joiners, revenue, bookings and retention
• Own performance reporting and narrative, using data and test-and-learn approaches to continuously improve outcomes
• Partner with senior stakeholders to align priorities while embedding effective planning, governance and scalable processes

Requirements

• Significant senior marketing experience within a performance- or trading-led environment, spanning acquisition and retention
• Deep understanding of the full marketing mix, with experience building integrated plans across Paid Media, CRM, PR, Content, Digital and Creative
• Strong commercial acumen, with the ability to translate trading priorities into marketing activity that drives measurable outcomes
• Highly data-literate, able to interrogate performance, identify what matters and draw clear, actionable conclusions
• Confident communicator, creating clear, insight-led updates and recommendations for executive audiences
• Delivery-focused, with a disciplined approach to planning, governance and driving outcomes over activity

ATS Optimization Keywords

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

• Hard Skills

• Integrated marketing plan
• Performance reporting
• Data analysis
• Marketing mix
• Paid Media
• CRM
• PR
• Content
• Digital
• Creative

• Soft Skills

• Commercial acumen
• Confident communicator
• Delivery-focused
• Planning
• Governance
• Leadership
• Collaboration
• Stakeholder management
• Data literacy
• Actionable conclusions

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