CRM Strategist

We are seeking a CRM Strategist to drive the development and execution of omnichannel strategies for one of our top tier global clients.

What will your day look like?

• Work within a small client strategy team as part of VML MAP’s broader and growing Experience Strategy practice, collaborating with colleagues around the globe.
• Drive strategic deliverables, supporting the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences.
• Collaborate with cross functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. Drive optimization of end to end customer engagement, ensuring strategic alignment and seamless execution.
• Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks.
• Craft compelling narratives and contribute to thought leadership initiatives that position VML MAP as a strategic partner.

What do you bring to the table?

• Strategy experience; CRM experience would be a bonus. Both agency and client side experience are welcomed.
• Global outlook: experience working on strategies and communications for large scale global clients.
• Self starter: the ability to make an impact quickly, a proactive attitude and a keen desire to learn.
• Strong communication skills: ability to present confidently in meetings and workshop environments.
• Collaborative energy: experience working as part of a wider client team to deliver work to a high standard collectively.

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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