BSO is a global infrastructure and connectivity provider delivering high‑performance, low‑latency network solutions, cloud services, colocation and managed infrastructure to data‑intensive businesses worldwide. We serve demanding verticals including Finance (Capital markets, TradFI, Crypto trading), Media/Technology, Manufacturing, AI and others. The marketing manager will own the full marketing strategy and execution, translating our complex technical offerings into clear, compelling and disruptive value propositions while building a modern, AI‑powered marketing machine.
Responsibilities
- Deeply understand our solutions across all verticals.
- Extract the core essence of our offers and craft powerful Unique Selling Propositions (USPs).
- Develop disruptive, differentiated messaging and positioning that makes BSO stand out.
- Create buyer personas, value propositions, battle cards and sales enablement materials.
Growth Marketing
Lead outbound marketing campaigns (email and LinkedIn) through partners and in‑house execution, heavily using AI tools and AI agents to optimize processes, personalization and performance. Drive strong inbound marketing through content, SEO, automation and AI‑powered tools, and manage marketing partnerships efficiently.
Digital Marketing
Own the company website strategy, performance and user experience (in collaboration with our agency partner). Oversee content production including blog posts, whitepapers, case studies and thought leadership. Manage SEO, analytics and conversion optimisation.
Events
Plan and execute participation in key industry events, trade shows, webinars and sponsorships, maximising lead generation and brand visibility.
Develop and own annual Go‑To‑Market plans for new solutions, verticals or geographies. Align marketing initiatives with sales objectives and business goals. Track and report on marketing performance and ROI.
Skills & Qualifications
- 8+ years of marketing experience, with at least 3–4 years in a senior role (B2B tech, infrastructure, telecom or SaaS preferred).
- Degree in Marketing or similar mandatory.
- Experience in Marketing Tech and Financial Services products and services.
- Experience collaborating with commercial teams and working with partners and clients.
- Strong Product Marketing skills – ability to simplify complex technical offers into disruptive messaging.
- Modern approach to AI and tools to automate marketing strategy.
- Solid experience in Growth Marketing (outbound + inbound) with heavy use of AI tools.
- Excellent writing and storytelling skills in English.
Location
London, UK
Contract
Permanent Contract
Start Date
ASAP
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