Excellent Company Benefits
Location – The Midlands
RoleOverview
TheNational Sales Director is responsible for leading and developing the company’snational sales strategy.The role focuses on driving sustainable revenue growth, strengtheningdistributor relationships, expanding market share, and developing ahigh-performing sales team. The position requires a commercially minded leaderwho can balance strategic planning with hands-on customer engagement acrossdistributors.
KeyResponsibilities
SalesLeadership & Business Growth
Reportinginto the Managing Director and overseeing 6 Regional Sales Managers and a SalesCo-ordinator.Overseeing theirdevelopment and growth.
Developand implement the national sales strategy to achieve revenue, margin, andmarket share objectives.
Identifyand secure business opportunities.
Drivesales growth through existing accounts while developing new customer channelsand partnerships.
Monitormarket trends, competitor activity, and customer requirements to identifyopportunities for business expansion.
Deliverregular sales forecasting, pipeline management, and performance reporting tosenior leadership.
Managepricing strategies and commercial negotiations to maximise profitability whilemaintaining competitiveness.
Build andmaintain strong strategic relationships with national and regionaldistributors.
Promotionalprogrammes, and growth plans with distribution partners.
Workcollaboratively with distributors to increase product penetration, marketcoverage, and customer acquisition.
Conductregular business reviews with key distributor accounts to monitor performanceand identify growth opportunities.
Resolvecommercial issues and ensure a high level of customer satisfaction throughoutthe supply chain.
KeyAccount Management
Supportthe sales team in securing and managing high-value accounts.
Leadcomplex commercial negotiations and contract discussions.
Ensurecustomer retention through exceptional service, technical support coordination,and proactive account management.
KeyPerformance Indicators (KPIs)
Achievementof annual sales and gross margin targets.
Growthin national market share.
Distributorsales performance and account retention.
Newbusiness acquisition and pipeline conversion.
Teamperformance against individual and collective targets.
Customersatisfaction and retention levels.
Accuracyof sales forecasting and budget management.
Skills& Experience
- Provensenior sales leadership experience within the automotive industry.
- Demonstrabletrack record of delivering sustained sales growth through direct salesteams and distributor networks.
- Experiencemanaging and developing regional sales teams.
- Strongcommercial negotiation and key account management skills.
- Excellentleadership, coaching, and people development capabilities.
- Strategicthinker with strong analytical and business planning skills.
- FullUK driving licence.
- Degree-levelqualification in Business, Sales, Marketing, or a related discipline.
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