Chief Executive Officer (Interim / Permanent) • North Wales, United Kingdom • (On-site, 3 days per week)
A market-leading, PE-backed consumer services business is appointing a new CEO to lead its next chapter of growth.
Recently acquired by a larger PE-backed group, the business has spent the past year bringing its previously franchised network back in-house and rapidly expanding its service offering. It already serves 200,000+ subscribers with an exceptional ~9-year average customer lifetime, a rare and powerful foundation to build on.
This is an exciting time to join. The platform is in place; the opportunity now is to reignite customer growth, embed a set of newly launched services, and help shape the future of a genuinely acquisitive group. Reporting to the group CEO and owning the full P&L, you’ll work closely with an experienced Marketing Lead to drive B2C customer acquisition, bring a newly enlarged and recently consolidated team together as one business, and, as the group builds market share, play a central role in future M&A. There is real scope here to make an impact now and to grow with the group over time.
We’re running interim and permanent searches in tandem, with a strong preference for the interim to convert to permanent, so there is every opportunity to make the role your own.
Due to the commercial, marketing-led nature of the role, we are looking for an individual with the following experience:
- B2C customer acquisition and marketing: a proven track record of driving subscriber and customer growth, across performance marketing, SEO, canvassing, CRM and newer social and influencer channels. This is the single most important requirement.
- B2C services or subscription background: you’ve operated in a B2C services business, or a B2C subscription-based business, and are fluent in subscriber economics (CAC, LTV, retention). Services-led is ideal.
- Full P&L ownership: you’ve owned a P&L at c.£50m+ scale and carried the revenue number end-to-end.
- Change and integration leadership: you’ve brought teams together and built a cohesive culture through rapid M&A or consolidation, and done it at pace.
- Pace and decisiveness: a sharp, highly numerate, fast-moving leader who gets to grips with a complex business quickly.
- Direct, high-EQ leadership: you win hearts and minds, and have the integrity to challenge and be challenged rather than simply execute.
Advantageous: PE-backed and acquisitive-business experience; a track record of cross-selling new service lines into an existing customer base.
Salary: £180,000 + management incentive plan
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